Science Blue
General Information about Science Blue
The hex color #0768C3, also known as Science Blue, is a deep and vibrant shade of blue often associated with concepts such as technology, intelligence, and trustworthiness. It is a popular color choice in various design fields, including web development, graphic design, and branding. In the RGB color model, #0768C3 consists of 0.03 red, 0.40 green, and 0.76 blue. This composition gives it a balanced and appealing appearance that can be used in a variety of contexts. The color's hex code makes it easy to specify in digital design tools and ensures consistency across different media. Its relative darkness allows it to be visible and impactful.
The color #0768C3, also known as Science Blue, presents some accessibility challenges, especially when used as text on a white background. Its relatively low luminance results in a contrast ratio that may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast. For body text, a contrast ratio of at least 4.5:1 is recommended, and for large text, a ratio of 3:1 is suggested. When using Science Blue for text or interactive elements, it's crucial to pair it with a very light or white background to ensure readability for users with visual impairments. Alternatively, consider using a darker shade of blue or a completely different, more contrasting color. To improve accessibility, consider using color contrast checkers to verify the contrast ratio. Also, avoid using color as the sole means of conveying information.
Shades
Digital Color Formats
Alternative colors
- #42a5f5
A slightly lighter shade of blue can offer a similar aesthetic while improving contrast against white backgrounds.
- #0d47a1
A darker shade provides higher contrast for better readability, especially for text.
- #2979ff
Provides a brighter and more accessible alternative while maintaining a blue hue.
Applications
Web Design and UI Elements
Science Blue can be used as a primary color for user interface elements such as buttons, headers, and navigation menus. Its calming and professional appearance makes it suitable for applications targeting business or educational settings. In website design, #0768C3 can create a sense of trust and reliability, which is important for establishing credibility. However, attention should be paid to the contrast when used as text to ensure accessibility standards are met.
Graphic Design and Branding
In graphic design, this shade of blue can serve as a powerful accent color, particularly in branding materials and marketing collateral. It can be used in infographics to highlight key data points or as a background color to evoke a sense of calm and sophistication. The versatility of Science Blue makes it easy to combine with other colors, offering a lot of room for creative freedom, whilst giving off a sense of technicality and intelligence.
Interior Design Accent
Science Blue can be effectively used in interior design as an accent color to create a calming and serene atmosphere. It can be used for decorative pillows, wall art, or as an accent wall to add a pop of color to a room. Its association with clarity and intellect makes it particularly suitable for home offices or study spaces. When combined with neutral colors like white or gray, it creates a modern and sophisticated look.