Endeavour
General Information about #0760A8
The hex color #0760A8, also known as Endeavour, is a deep, saturated blue hue. It belongs to the blue color family and is often associated with qualities such as stability, trust, and professionalism. In the RGB color model, #0760A8 is composed of 0.27% red, 37.65% green, and 65.88% blue. In the CMYK color model, it is comprised of 99% cyan, 42% magenta, 0% yellow, and 34% black. The color has a relatively low lightness value, making it appear dark. This color is frequently used in corporate branding and web design to convey a sense of reliability and authority. Its hexadecimal representation makes it easily usable in digital environments, ensuring consistency across various platforms and media.
The hex color #0760A8, also known as Endeavour, presents some accessibility considerations for web development. Its low lightness value results in a dark color, which necessitates careful pairing with contrasting text and background colors to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A light text color, such as white or a very pale yellow, would be suitable for enhancing readability. It's essential to test color combinations using accessibility tools to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. This color should be avoided for critical interactive elements if sufficient contrast cannot be guaranteed, as it can impact usability for a significant portion of users. When using this color, consider providing alternative styling options or high-contrast themes to accommodate different user preferences and needs.
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Applications
Corporate Website Design
In web design, Endeavour (#0760A8) can serve as a primary color for a corporate website, especially for companies wanting to convey trustworthiness and stability. It is suitable for headers, navigation bars, and call-to-action buttons. However, it should be used judiciously, paired with lighter shades for readability and a balanced user interface. Consider using it for data visualization elements like charts and graphs, where it can represent one category of data distinctively. Furthermore, using this color in combination with a well-chosen accent color can create a professional and visually appealing website.
Branding Materials
Endeavour (#0760A8) is a good choice for branding materials that aim for a sophisticated and reliable image. It can be applied in logos, business cards, and letterheads, offering a sense of professionalism. It works particularly well for businesses in finance, technology, or consulting services. This color can also be used in presentation templates and infographics to maintain a consistent brand identity. Consider pairing it with neutral colors such as white, gray, or beige to provide a clean and modern look, enhancing the overall impact of the branding materials.
Mobile App UI
For mobile apps, Endeavour (#0760A8) can be used to create a cool and modern interface. It is suitable for backgrounds of dashboard screens, or as the primary color for interactive buttons and icons. Ensure proper contrast with text and other UI elements. Using this color as part of a gradient can also add visual interest, but it's essential to maintain a balance and not overwhelm the user. Consider using this color with a modern sans-serif font for better legibility and visual appeal on smaller screens.