Venice Blue
General Information about Venice Blue
The hexadecimal color #07537B, also known as Venice Blue, is a dark, muted shade of blue. It is composed of 2.75% red, 32.55% green, and 48.24% blue. In the RGB color model, it has values of 7 red, 83 green, and 123 blue. In the CMYK color model, it is composed of 94.31% cyan, 32.52% magenta, 0% yellow, and 51.76% black. The color evokes feelings of trust, stability, and calmness. It is often associated with water and the ocean, thus suggesting depth and tranquility. In design, it is often used to create a sense of professionalism and reliability and is most often seen in corporate branding and web design to show trust and stability.
The hex color #07537B, also known as Venice Blue, presents accessibility considerations, particularly in text and UI design. Its relatively low luminance necessitates careful pairing with contrasting colors to ensure readability for users with visual impairments. A lighter background color, such as white or a pale yellow, would significantly improve the contrast ratio, meeting WCAG (Web Content Accessibility Guidelines) standards for text legibility. When using #07537B for interactive elements, sufficient contrast should be maintained in hover, focus, and active states to provide clear visual cues for users. Furthermore, providing alternative text descriptions for images or icons using this color helps ensure accessibility for users who rely on screen readers. Testing with accessibility evaluation tools is recommended to validate the color's compliance with accessibility standards and to identify any potential issues.
Shades
Digital Color Formats
Alternative colors
- #1e90ff
A slightly lighter shade of blue that maintains a similar aesthetic while offering improved contrast against darker backgrounds.
- #003366
A darker shade for situations requiring higher contrast, such as text on a light background.
- #008080
A color to use as an alternative to ensure a wider range of uses.
Applications
Website Design
Venice Blue can be utilized in website headers and footers to establish a professional and trustworthy brand image. Its calming and reliable nature makes it ideal for businesses in finance, technology, or healthcare, especially when paired with complementary colors and clean typography. This evokes trust and peace within the user.
Fashion Design
This color can be employed in the creation of sophisticated and elegant evening wear. When combined with silver or gold accessories, Venice Blue conveys a sense of refinement and luxury. Its depth and richness make it a flattering choice for a variety of skin tones. It pairs well with silk or satin to enchance the beauty of the wearer.
Interior design
This color can be used in the design of a bedroom or living room that is intended to evoke a sense of relaxation and tranquility. The color pairs nicely with neutral colors such as white, grey and beige and can also be used as an accent color to add depth and interest to the room.