Science Blue
General Information about Science Blue
The hexadecimal color code #074FDF represents a specific shade of blue known as Science Blue. It is composed of 07 red, 4F green, and DF blue components. In the RGB color model, this equates to approximately 2.7% red, 31% green, and 87.5% blue. Science Blue falls within the cool spectrum of colors and is often associated with feelings of intelligence, innovation, and trustworthiness. Colors close to this one include dark blues, which often get used in corporate settings and for branding purposes. The name Science Blue evokes feelings of innovation and new tech.
The hex color #074FDF, also known as Science Blue, presents some accessibility challenges, particularly in text applications. Due to its relatively low luminance, it may not provide sufficient contrast against light backgrounds like white or very light grays. Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. It's crucial to test color combinations using contrast checkers to ensure readability for users with visual impairments. Using a darker background or a lighter text color (e.g., white or a very light yellow) can significantly improve the contrast ratio. For interactive elements, consider adding additional visual cues besides color to ensure usability for colorblind users. For example, adding an underline to links or using icons alongside text.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #074FDF can be employed to highlight key elements or create visually appealing call-to-action buttons. However, due to its accessibility concerns, consider it carefully and ensure sufficient contrast. As a background color, Science Blue can make sections of your website to appear modern and professional. The color is best used for accent elements or graphical representations where accessibility is less critical, such as infographics or decorative elements. This color also can work as a link color in certain situations but requires testing to ensure proper visibility.
Branding
In branding, the color #074FDF can be used to convey feelings of intelligence, innovation, and trust, which can be valuable assets for businesses. Logos, marketing materials, and website design can benefit from the incorporation of Science Blue, though contrast and readability should always be prioritized, especially in text-heavy sections. The color can be used for the brand guidelines to suggest a tech-focused identity or in companies that want to be seen as forward-thinking and reliable. Consistent use of this color strengthens brand recognition and can help create a memorable brand image.
Interiour Design
In interior design, Science Blue can introduce a calming and sophisticated element to spaces. Although it can appear a bit strong on entire walls, the color functions best as an accent on furniture, cushions, and art pieces, or as a part of a color palette alongside neutrals. Using Science Blue sparingly can infuse a room with a sense of modernity and serenity. In an office or study setting, the color can help inspire focus and creativity. It also works well to be combined with white, light grey, or wooden elements.