Science Blue
General Information about Science Blue
The hexadecimal color #074FCF, also known as Science Blue, is a deep and vibrant shade of blue. It is composed of 07 red, 4F green, and CF blue in the RGB color model. In the CMYK color model, it consists of 95% cyan, 40% magenta, 0% yellow, and 19% black. Science Blue is often associated with qualities such as intelligence, trustworthiness, and stability, making it a popular choice in branding and design for technology companies, educational institutions, and professional services. Its boldness can evoke a sense of authority, while its underlying coolness provides a calming effect. This color is well-suited for use in interfaces and visual elements where a sense of reliability and professionalism is desired.
The color #074FCF, or Science Blue, presents certain accessibility challenges, primarily due to its relatively low luminance. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider pairing it with lighter shades to increase contrast. Using larger font sizes can also help improve readability. When used for interactive elements like buttons or links, ensure that hover and focus states provide clear visual cues. Also avoid using this color as the only indicator for interactive elements. Always provide additional cues, such as text labels or icons, to ensure usability for all users. Testing with accessibility evaluation tools is crucial to ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #3385ff
A slightly lighter shade of blue that provides better contrast against white backgrounds, enhancing readability.
- #0033cc
A more saturated blue that can be used to draw attention to key elements while maintaining a visually appealing aesthetic.
- #5f9ea0
A desaturated blue with more grey, useful for less important elements, like subtle user interfaces.
Applications
Web Design - Call to Action
In web design, Science Blue (#074FCF) can be effectively used for highlighting primary actions or key navigation elements. Its vibrant yet professional tone makes it suitable for call-to-action buttons, interactive graphics, and prominent links. To ensure a user-friendly experience, especially on interfaces with considerable textual content, make sure to combine this color with a contrasting background color. This ensures readability and adheres to accessibility standards. Avoid using this color on large surfaces, especially as a background, as it can cause eye strain due to its vibrancy. Instead, use it sparingly to draw attention to important elements.
Data Visualization
Within data visualization, #074FCF can be used to represent distinct datasets or highlight key trends. In charts and graphs, it is especially useful for denoting important categories or drawing attention to critical insights. The color's vibrancy can make data more engaging and easier to interpret. Combining it with muted background colors enhances clarity. Also, consider using it with other shades of blue or complementary colors to differentiate various data segments. Ensure that color choices enhance understanding rather than create confusion by avoiding too many similar colors.
Fashion and Apparel
In fashion, Science Blue can be incorporated into clothing designs, acting as an accent color in accessories. It can create a modern and sophisticated style. Consider combining it with neutral colors such as gray, white, or black, to create balanced outfits that appeal to broad audiences. Science blue can be particularly effective in athletic wear, outerwear, or even formal wear to add a pop of color. It is important to consider the textile and texture when using this color to achieve the desired effect.