Congress Blue
General Information
The hex color #074F94, commonly referred to as Congress Blue, is a deep, saturated shade of blue. It belongs to the blue color family and is characterized by its relatively low lightness value, meaning it appears as a dark blue. In the RGB color model, it is composed of 2.75% red, 31% green, and 58.04% blue. The CMYK color model representation is 95% cyan, 47% magenta, 0% yellow, and 42% black. This color is often associated with feelings of trustworthiness, stability, and professionalism. It is a popular choice for corporate branding, government institutions, and academic settings due to its serious and reliable connotations. In web design, it can be used to create a sense of authority and dependability.
The hex color #074F94, also known as Congress Blue, presents some accessibility challenges, particularly when used as a background or text color. Its low lightness value (dark shade) means it requires careful pairing with contrasting colors to ensure readability and usability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using Congress Blue, it's crucial to test the contrast ratio with text or other elements placed on top of it. White (#FFFFFF) or very light shades of yellow or orange would be suitable choices to enhance readability. Tools like WebAIM's contrast checker can be employed to assess the contrast ratio and ensure compliance with accessibility standards, fostering a more inclusive user experience. Consideration should also be given to users with color blindness, ensuring that critical information isn't solely conveyed through color.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Congress Blue exudes professionalism and trust, making it ideal for financial websites and applications. Its deep hue conveys stability and reliability, reassuring users about the security of their transactions and data. Banks, investment firms, and accounting software can leverage this color to establish credibility and foster customer confidence. When combined with clean layouts and clear typography, Congress Blue can create a user-friendly and trustworthy digital experience in the financial sector. Using it for button accents or background section can give the design a professional look.
Fashion Design
In fashion, Congress Blue can be utilized to create sophisticated and elegant apparel. It is a versatile color that can be incorporated into formal wear, business attire, and even casual outfits. A Congress Blue blazer or dress can make a powerful statement, while accessories like scarves or handbags in this color can add a touch of refinement to any ensemble. The color pairs well with neutral tones like gray, white, and beige, allowing for endless styling possibilities. Its ability to evoke a sense of calm and intelligence makes it a favored choice for many designers.
Interior Design
Congress Blue brings a sense of serenity and focus when used in interior design, working especially well in home offices or study spaces. This hue can be incorporated through wall paint, furniture, or decorative elements. Its dark shade promotes concentration and reduces visual distractions, creating an ideal environment for productivity. This calming color can be paired with natural wood tones or metallic accents for a modern and inviting look. Incorporating plants and soft lighting can enhance the overall ambiance, further promoting relaxation and mental clarity.