Congress Blue
General Information about Congress Blue
The hex color #074D91, also referred to as Congress Blue, is a dark shade of blue that evokes feelings of trust, authority, and stability. In the RGB color model, it is composed of 2.75% red, 29.8% green, and 56.86% blue. Its use in design can convey a sense of professionalism and reliability. This color is often used in corporate branding and government-related contexts due to its association with seriousness and integrity. Understanding its psychological impact can aid designers in effectively using it to communicate specific messages and create desired emotional responses. The color has a strong association with trustworthiness and can create a positive response in viewers when used correctly.
The color #074D91, also known as Congress Blue, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it requires light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using a color contrast checker is crucial to verify compliance. Given the darkness of Congress Blue, pairing it with white or very light shades of yellow or gray is advisable. Also, avoid using this color for essential visual cues without providing alternative indicators, such as text labels or icons, to accommodate users with color vision deficiencies. Consider the context and target audience when using this color to create an inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Congress Blue provides a solid base for creating professional websites. It is suitable for headers, navigation bars, and accent elements, especially when aiming to convey trust and authority. Using it alongside complementary colors like light yellows or oranges can create visually appealing interfaces. Ensuring that text contrast meets accessibility standards is essential to improve user experience. This color can also be used in combination with lighter blues and grays to create a modern and user-friendly website design.
Branding
In branding, Congress Blue can project a sense of stability and professionalism. It is suitable for logos, business cards, and marketing materials, especially for companies in sectors like finance, law, or technology. Pairing it with a clean, minimalist design aesthetic can enhance its impact. The color can also be used to create a sophisticated and trustworthy brand image, fostering customer confidence and recognition.
Interior Design
Congress Blue can be used to create a calming and sophisticated interior. Use it as an accent wall color or for furniture pieces. It pairs well with light-colored wood and neutral-toned accessories. It adds a touch of elegance to spaces like living rooms, bedrooms, and offices. It can also be combined with other shades of blue and gray to create a cohesive and relaxing atmosphere.