Congress Blue
General Information about Congress Blue
The color #074B91, also known as Congress Blue, is a deep, rich shade of blue that evokes feelings of trust, stability, and authority. This color is often associated with institutions and organizations that want to project an image of reliability and professionalism. In color psychology, blue is known to be calming and reassuring, making it a popular choice for corporate branding, government agencies, and educational institutions. Congress Blue's depth makes it suitable for creating a sense of importance and formality, while its underlying coolness can contribute to a feeling of serenity and composure. It is frequently used in designs where building confidence and establishing credibility are essential. The use of this particular shade of blue conveys both a sense of tradition and innovation, striking a balance between the established and the forward-thinking.
The hex color #074B91, also known as Congress Blue, presents some accessibility considerations, especially for web design. Its dark hue provides inherent contrast against lighter backgrounds, which is generally beneficial for readability. However, when pairing it with other dark colors, the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended levels. Therefore, it's crucial to ensure sufficient contrast, particularly for text and interactive elements. Using tools to check contrast ratios is highly recommended during the design process. For users with visual impairments, especially those with low vision or color blindness, adequate contrast is essential for perceiving content effectively. Consider using color combinations that meet at least the WCAG AA standard (a contrast ratio of 4.5:1 for normal text and 3:1 for large text) to ensure accessibility for a wider audience. Alternative strategies include providing text alternatives for visual elements and avoiding relying solely on color to convey information.
Shades
Digital Color Formats
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Applications
Financial Institution Website
Congress Blue conveys trust and reliability, making it suitable for websites of financial institutions. It can be used for headings, buttons, and other key elements to create a professional and trustworthy appearance. Using a combination of Congress Blue and light grays in a balanced manner will enhance the credibility.
Interior Design: Calming Bedroom
In interior design, Congress Blue can be used to create a calming and sophisticated atmosphere in living rooms or bedrooms. It pairs well with neutral colors like beige, white, and gray, as well as natural materials like wood and stone. This color makes the interior design look reliable and calm.
Fashion Design: Formal Wear
Congress Blue can be used as an accent color in fashion design, particularly for formal wear or accessories. It complements neutral colors like black, white, and gray, adding a touch of sophistication and elegance. This color can be effectively combined with white for a refreshing look or gold for a formal setting.