Cobalt
General Information
The hexadecimal color #0746C3, commonly referred to as Cobalt, is a deep shade of blue that belongs to the broader blue color family. It is composed of 2.7% red, 27.5% green, and 76.5% blue. In the RGB color model, this translates to the values of Red=7, Green=70, and Blue=195. In the CMYK color model, which is often used in printing, it is composed of 96% cyan, 64% magenta, 0% yellow, and 24% black. Cobalt blue is often associated with qualities like stability, trust, and intelligence, making it a popular choice for branding and visual design across various industries. Its distinct shade sets it apart from lighter and softer blues, giving it a professional and sophisticated appeal.
The color #0746C3, a deep cobalt blue, presents certain accessibility challenges, particularly concerning contrast. When used as a background color, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. This color might not be suitable for users with low vision or color blindness if paired with similarly dark hues. Careful consideration should be given to its use in interactive elements like buttons and links, where sufficient contrast is crucial for usability. Designers should use color contrast analyzers to verify compliance and ensure that all users can perceive content effectively. Offering alternative high-contrast themes can also significantly improve accessibility for a wider range of users.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Cobalt blue's depth and sophistication make it an excellent choice for financial service websites. It conveys trust and stability, crucial for attracting and retaining clients. Used sparingly as an accent color, it can highlight important calls to action, while a lighter tint can create a calming background for informational sections. In charts and graphs, it can represent positive trends or growth, aligning with the brand's message of success and reliability. The color embodies professionalism and instills a sense of confidence in the users.
Fashion Design
In fashion, cobalt blue is a versatile color that can be used in both casual and formal wear. A cobalt blue dress can be eye-catching, while accessories like scarves and bags can add a pop of color to a neutral outfit. The color is suitable for both summer and winter collections, bringing a sense of vibrancy and sophistication to any wardrobe. Its boldness allows for confident style expression, making it a popular choice among designers and fashion enthusiasts alike.
Product Packaging
Cobalt blue can be used in packaging to convey a sense of luxury and quality. For example, cosmetics, perfumes, or high-end food products could benefit from the color's association with sophistication and exclusivity. The deep hue can make a product stand out on shelves, attracting customers' attention. It evokes trust and a sense of value, leading consumers to perceive the product as premium. This color choice is perfect for brands seeking to position themselves as the top choice in their market.