Congress Blue
General Information about Congress Blue
The color #074191, also known as Congress Blue, is a dark shade of blue. It evokes feelings of trust, stability, and professionalism. In color psychology, dark blues are often associated with authority, intelligence, and seriousness. This makes it a popular choice for corporate branding, government websites, and educational institutions. Congress Blue is a relatively low-saturation color, meaning it is not overly vibrant or attention-grabbing. This contributes to its calming and reliable feel. It is less common in industries aiming for excitement or playfulness, where brighter and more energetic colors are typically preferred. Understanding the psychological impact of #074191 is essential for designers and marketers seeking to create a specific impression or message with their visual communication.
The hex color #074191, also known as Congress Blue, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires very light text to ensure readability for individuals with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. This dark blue hue may not meet these requirements with moderately light colors. Therefore, designers should carefully evaluate the contrast ratio using online tools or accessibility plugins. It's crucial to consider the needs of users with color blindness or low vision. Using this color for essential UI elements like buttons or links should be avoided unless paired with a very contrasting color. Providing alternative color schemes or a high-contrast mode can also enhance the accessibility of web content using #074191.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
Congress Blue (#074191) can be effectively used in website headers and footers to create a professional and trustworthy look. Its deep, calming tone is suitable for corporate websites, educational platforms, and government-related online services. When combined with light text and clean layouts, it establishes a sense of authority and stability. Ensure proper contrast ratios for accessibility.
Data Visualization
In data visualization, Congress Blue can be used to represent a specific category or range of values in charts and graphs. Its distinct hue allows it to stand out among other colors, making it easy for viewers to interpret the data. For example, in a bar chart, it could highlight key performance indicators, or in a map, it could represent a specific demographic. It is important to consider the color combinations in charts and graphs. Therefore, it is not recommended to combine it with green and red shades.
Interior Design Accent
This color can serve as an accent color in interior design, especially in rooms aiming for a sophisticated and calming atmosphere. It works well in combination with neutral walls and wooden furniture. It may be used on decoration items such as pillows, blankets or paintings.