Tarawera
General Information
The hex color #073F51, also known as Tarawera, is a dark, muted shade of teal. It is composed of 2.75% red, 24.71% green, and 31.76% blue. In the RGB color model, this corresponds to values of R:7, G:63, and B:81. The color is often associated with tranquility, sophistication, and depth. It has a calming effect, similar to the deep ocean or a dense forest. Its hexadecimal representation makes it easy to use in digital design, web development, and other applications where precise color specification is required. The name 'Tarawera' likely refers to the Mount Tarawera region in New Zealand, a place known for its stunning natural beauty and geothermal activity, further reinforcing the color's connection to nature and serenity. It is a color that conveys stability and trustworthiness, making it a good choice for corporate branding.
The hex color #073F51, also known as Tarawera, presents some accessibility challenges, especially concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast with the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using online contrast checkers is advisable to verify compliance. Pairing #073F51 with lighter shades of yellows, greens, or even light grays can help improve readability. Avoid using it with darker colors as this would cause issues for users with visual impairments. Also, consider providing alternative visual cues, such as underlines or icons, to convey meaning, rather than relying solely on color.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #073F51 can be utilized for header backgrounds or sidebar accents, providing a calming yet sophisticated aesthetic. It pairs well with neutral colors like white, light gray, or beige, creating a balanced visual hierarchy. For data visualizations, it can represent a specific category, differentiating it from others without being overly distracting. In user interface design, it can be used for button hover states or subtle progress bars, offering a gentle visual cue to the user. The color evokes a sense of tranquility, making it suitable for websites or apps related to wellness, nature, or finance.
Interior Design
In interior design, #073F51 works well as an accent wall color in bedrooms or living rooms, creating a serene and relaxing atmosphere. It can also be used in smaller doses, such as for throw pillows, curtains, or decorative vases, to add a pop of color to a neutral space. The color complements natural materials like wood and stone, as well as metallic accents like gold or brass. It is particularly fitting for coastal or Scandinavian-inspired designs, which emphasize simplicity, functionality, and a connection to nature. Using it alongside plants is also recommended.
Fashion
In fashion, Tarawera (#073F51) can serve as a sophisticated and understated choice for apparel. The color is suitable for dresses, blouses, or even trousers, offering a refreshing alternative to traditional black or navy. It pairs well with neutral accessories like beige handbags or brown belts. This color can also be incorporated in footwear, such as suede ankle boots or casual sneakers. When choosing garments in this color, consider fabrics that have a slight sheen or texture to enhance its visual appeal. For jewelry, silver or white gold complements this color beautifully, adding a touch of elegance.