Persian Blue
General Information about Persian Blue
The color #073EC3, also known as Persian Blue, is a dark and vibrant shade of blue in the blue-violet color range. In the RGB color model, it consists of 0.03% red, 24.31% green, and 76.47% blue. In the CMYK color model, it is composed of 96% cyan, 68% magenta, 0% yellow, and 24% black. The hexadecimal color code #073EC3 is used in HTML and CSS to represent this specific shade of blue. It is a bold color that can evoke feelings of depth, sophistication, and tranquility. It falls within the spectrum of colors often associated with intelligence, trust, and stability. Persian Blue's relatively low red and green values compared to its high blue value make it a dominant blue hue with a distinctive character.
The color #073EC3, also known as Persian Blue, presents significant accessibility challenges, especially when used as text against a white background. Its low luminance value of approximately 6% results in a very low contrast ratio of about 4.5:1. According to WCAG guidelines, this fails to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text (18pt or 14pt bold) to ensure readability for users with visual impairments. To improve accessibility, it is recommended to use a lighter background color or adjust the text color to a lighter shade of blue or even a contrasting color like yellow or white. Tools are available online to check color contrast ratios and ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Persian Blue can be effectively used in website headers and navigation bars to create a sophisticated and professional look. It provides a strong visual anchor and pairs well with lighter text and background elements, assuming appropriate contrast is ensured. In user interface design, it can be utilized for buttons and interactive elements, drawing the user's attention to key actions. The key is to balance its intensity with sufficient white space and complementary colors to avoid overwhelming the user.
Interior Design
In interior design, Persian Blue can serve as an accent color for walls, furniture, or decorative pieces to add a touch of elegance and depth to a room. It works particularly well in spaces with natural light, enhancing the sense of tranquility and openness. When incorporated into textiles, such as curtains or upholstery, it can bring a sense of richness and sophistication to the overall design scheme. Careful consideration should be given to the surrounding colors and materials to ensure a harmonious and balanced aesthetic.
Branding
Persian Blue evokes creativity and trustworthiness, making it an excellent choice for branding related to technology, education, or finance. In logos and marketing materials, it can be combined with complementary colors like gold or yellow to create a visually appealing and memorable brand identity. The deep blue hue conveys a sense of stability and expertise, making it suitable for companies seeking to establish a strong and reliable image. Use in infographics and data visualizations can also add impact and clarity.