Congress Blue
General Information about Congress Blue
Congress Blue, represented by the hexadecimal color code #073D91, is a deep, rich shade of blue that conveys a sense of authority, trustworthiness, and stability. It is often associated with government, finance, and corporate environments due to its professional and serious nature. In the RGB color model, it consists of 2.75% red, 23.92% green, and 56.86% blue. Its CMYK values are 97% cyan, 58% magenta, 0% yellow, and 43% black. This color is well-suited for applications where conveying reliability and competence is crucial. Its depth and complexity make it a versatile choice for branding, web design, and print materials, as well as a way to evoke trust and create a classic and dependable design, while still maintaining a strong visual presence.
The color #073D91, also known as Congress Blue, presents several accessibility considerations for web developers. Due to its dark hue, it's crucial to ensure sufficient contrast when used as text or background. A light text color, such as white or a very pale yellow, would be necessary to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. Using contrast checking tools is highly recommended to verify compliance. Furthermore, avoid relying solely on color to convey important information. Providing alternative cues, like text labels or icons, will help users with color vision deficiencies understand the content. The visual hierarchy and legibility should be carefully assessed in various lighting conditions and screen resolutions to guarantee a positive user experience for everyone, including those with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #2e64fe
A slightly lighter shade of blue that provides better contrast against white backgrounds while maintaining a professional and trustworthy feel.
- #f0f0f0
A neutral gray that can be used as a background color to complement Congress Blue, offering a clean and modern aesthetic.
- #4682b4
A lighter shade of blue with an accessibility-friendly contrast ratio. Useful for backgrounds or elements that require better visibility.
Applications
Website Design
Congress Blue can be used to create a professional and trustworthy aesthetic in website designs for financial institutions, law firms, or government agencies. Its deep hue conveys stability and authority, while its versatility allows it to be paired with various accent colors. The color can be applied to headers, navigation bars, and buttons to create a consistent brand identity. The overall tone remains professional, dependable and secure.
Packaging Design
Congress Blue is suitable for creating sophisticated and elegant packaging designs for high-end products or services. Its rich color evokes a sense of luxury and exclusivity. It can be used for product boxes, labels, and promotional materials. The use of this color is particularly effective when combined with minimalist typography and metallic accents to enhance the overall perceived value and desirability of the product, contributing to a feeling of refined quality and elegance.
Interior Design
Congress Blue brings a touch of sophistication to interior design. As an accent color, it works perfectly for feature walls, upholstery, or decorative accessories. The deep, calming hue of this color creates a sense of tranquility and depth. It can be balanced with lighter neutrals or brighter complementary colors. It is most effective in rooms with ample natural light, creating a refined and inviting atmosphere.