Tarawera
General Information
The hexadecimal color code #073D51 represents a dark shade of teal, often described as Tarawera. It is composed of 2.75% red, 23.92% green, and 31.76% blue. In the RGB color model, this translates to RGB(7, 61, 81). The corresponding CMYK color code is C:91, M:25, Y:0, K:68. This color is often associated with feelings of calm, sophistication, and reliability. Due to its relatively low saturation and brightness, it is generally perceived as a muted and subtle color. It's commonly used in designs aiming for a professional or understated look. Colors similar to #073D51 include various shades of dark teal and muted blues, each offering a slightly different visual impact.
The hex color #073D51, also known as Tarawera, presents some accessibility challenges due to its low luminance. When used as a background color, it requires light-colored text to ensure sufficient contrast for readability, adhering to WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools like contrast checkers can help determine if the color combination meets accessibility standards. In situations where sufficient contrast cannot be achieved, consider using a lighter shade or a completely different color palette to enhance the user experience, especially for individuals with visual impairments. Providing alternative themes can also improve accessibility.
Shades
Digital Color Formats
Alternative colors
- #2a6478
A slightly lighter shade that maintains the cool, muted tone while providing better contrast against dark text.
- #0b5394
A more saturated blue that stands out more prominently, offering improved visibility and a bolder aesthetic.
- #a9a9a9
A neutral gray that offers a subtle backdrop while ensuring text remains easily readable due to its lighter value.
Applications
Web Design
In web design, Tarawera can serve as a sophisticated background for headers or sidebars, especially for websites focused on technology, finance, or corporate sectors. It evokes a sense of professionalism and reliability. However, due to its darkness, it should be paired with light, contrasting text to ensure readability. Consider using it in conjunction with lighter accent colors to create visual interest and balance. This color can also be effectively used in infographics to represent data points that need to stand out without being overly bright or distracting. Its subtle nature allows it to integrate seamlessly into professional presentations.
Interior Design
In interior design, #073D51 is well-suited for creating accent walls in modern or minimalist spaces. It can impart a sense of tranquility and depth to a room. Pair it with lighter, warmer colors like beige or light gray for a balanced aesthetic. This color also works effectively in home offices or studies, providing a calming backdrop that doesn't distract from work. Accessorize with metallic accents or natural wood tones to elevate the overall look. Consider using it in small doses to prevent the space from feeling too dark or enclosed.
Fashion
In fashion, this dark teal color can be used for elegant evening wear or sophisticated business attire. It pairs well with silver or gold accessories for a luxurious touch. This color can also be incorporated into casual wear, such as sweaters or jackets, adding a touch of understated elegance to everyday outfits. Consider using it as an accent color in shoes or handbags for a cohesive and stylish look. This versatile shade complements a wide range of skin tones, making it a flattering choice for various individuals.