Tarawera
General Information about #073D50
The hex color #073D50, also known as Tarawera, is a dark, muted shade of cyan-blue. It belongs to the family of cool colors and evokes feelings of calmness, stability, and sophistication. In the RGB color model, #073D50 is composed of 2.75% red, 23.92% green, and 31.37% blue. Its CMYK values are 0.91 cyan, 0.24 magenta, 0.00 yellow, and 0.69 black. This color is often associated with trustworthiness, intelligence, and efficiency, making it a popular choice for corporate branding and professional environments. Its low saturation gives it a subtle and understated quality, suitable for backgrounds, text, and other design elements. The Tarawera color name is derived from a mountain in New Zealand and is linked to a certain paint company.
The hex color #073D50, also known as Tarawera, presents specific accessibility considerations, especially in web design. Its dark hue means that it requires light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #073D50 as a background, it's crucial to test the contrast ratio with the chosen text color to meet accessibility standards. Tools like WebAIM's Contrast Checker can be invaluable in this process. Moreover, avoid relying solely on color to convey information, as users with color vision deficiencies may struggle to differentiate it from similar dark shades. Providing alternative cues, such as text labels or icons, enhances the accessibility of your design for all users. Ensure interactive elements using this color have clear visual focus indicators for keyboard navigation.
Shades
Digital Color Formats
Alternative colors
- #174a60
A slightly lighter shade that maintains a similar aesthetic but provides improved contrast against white text.
- #052a3a
A darker variant for creating depth and layering in designs while ensuring legibility of light-colored text.
- #2a5d70
This provides a very noticeable visual separation from other elements, which can be very useful when trying to highlight a certain area of your layout.
Applications
Web Development
In web development, #073D50 is often used for creating sophisticated and professional-looking websites. It can serve as a background color for headers or footers, providing a strong anchor to the overall design. The color's depth makes it suitable for navigation menus, sidebars, or even call-to-action buttons when paired with contrasting text. It can also be used to create data visualizations, for example, when you want to show certain data clusters.
Interior Design
In interior design, Tarawera can be incorporated to create a calming and sophisticated ambiance. It works well in studies, bedrooms, or living rooms as an accent wall color or for upholstery. Paired with natural wood tones and warm lighting, it evokes a sense of tranquility. It can also be used in furniture pieces to add depth and elegance to any space. Moreover, metallic accents can be used together with this color, to make a striking visual impact.
Fashion
In the fashion industry, this color can be used for creating elegant evening wear, business suits or other formal clothing. It can be used as a primary color in accessories such as handbags and wallets. It has good synergy when used alongside lighter colors such as beige.