Tarawera
General Information about #073C50
The hexadecimal color #073C50, also known as Tarawera, is a dark shade of cyan-blue. It is composed of 2.75% red, 23.53% green, and 31.37% blue. In the RGB color space, it has values of R:7, G:60, B:80. In the CMYK color space, its composition is 91% cyan, 25% magenta, 0% yellow, and 69% black. The color's name, Tarawera, might be inspired by the Mount Tarawera in New Zealand, reflecting the color's deep and slightly mysterious nature. This hex color is often associated with qualities like stability, calmness, and sophistication, making it a popular choice in various design applications. Its dark tone makes it suitable for creating contrast with lighter colors, enhancing visual appeal and readability. The hex color belongs to the dark blue-green spectrum.
The hex color #073C50, also known as Tarawera, presents some accessibility challenges, especially when used for text or interactive elements. Its low luminance value of approximately 3.5 cd/m² results in a low contrast ratio against a standard white background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text to ensure readability for users with visual impairments. Therefore, using #073C50 as text color on a white background would fail these contrast tests. To improve accessibility, it is crucial to pair #073C50 with a much lighter color. A lighter shade of yellow, cream or very light green would provide sufficient contrast and ensure that the content is accessible to a wider audience, including individuals with low vision or color blindness. Testing color combinations with accessibility tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #073C50 can be effectively used for website headers or navigation bars to create a sophisticated and calming ambiance. Its dark tone pairs well with lighter text colors such as white or light gray, ensuring readability and visual appeal. For instance, a technology company could use this color to convey reliability and innovation. In addition, this color is suitable for background elements or accents where a subtle touch of color is desired without overwhelming the overall design. Furthermore, the hex color can be used for creating a sophisticated loading bar.
Interior Design
In interior design, #073C50 can be used as an accent color for walls, furniture, or decorative elements to create a serene and elegant atmosphere. It complements natural materials like wood and stone, adding depth and character to a room. For example, painting a feature wall in a living room or using it for upholstery can create a focal point that is both stylish and inviting. Interior designers can use this color for creating a calm and elegant atmosphere in bedrooms and living rooms, for example with pillows and blankets.
Fashion
In fashion, Tarawera can be a sophisticated choice for evening wear or accessories. A dark blue dress in this shade would look elegant and timeless. Because the color is seen as calming and stable, it can be used in outfits for expressing exactly this.