Tarawera
General Information
The color #073B51, also known as Tarawera, is a dark, muted shade of blue. It belongs to the blue-green color family and exhibits a subtle elegance due to its depth and low saturation. In the RGB color model, it consists of 7 red, 59 green, and 81 blue. It’s often associated with sophistication, trust, and stability, making it a popular choice in branding and design. Its hexadecimal value, #073B51, uniquely identifies this particular hue within the spectrum of colors. Tarawera can evoke feelings of calmness and reliability, making it suitable for environments where establishing confidence and composure is crucial. It's also used sometimes to represent digital spaces.
The hex color #073B51, also known as Tarawera, presents some accessibility considerations for web development. Its dark hue results in a low contrast ratio against a standard white background, potentially making text and interface elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for ensuring readability. To improve accessibility, it's recommended to pair #073B51 with lighter colors for text and interactive elements. Using online contrast checkers can help determine if the color combination meets accessibility standards. When using this color as a background, provide adequate spacing and clear visual cues to help users easily distinguish elements. Considering these factors ensures a more inclusive and user-friendly design for all users, regardless of their visual abilities.
Shades
Digital Color Formats
Alternative colors
- #296480
A slightly lighter shade of blue that offers better contrast against white backgrounds.
- #808080
A neutral gray that complements the Tarawera hue and can be used for secondary text or background elements.
- #0A4569
This blue provides a similar aesthetic while ensuring a higher contrast ratio when paired with lighter text or elements, enhancing readability and accessibility.
Applications
Web Design
In web design, #073B51 can be utilized to create a sophisticated and calming atmosphere. It can serve as the primary background color for headers or footers, especially for websites in the technology or corporate sectors. When combined with complementary colors like light yellow or a muted gold, it can produce a balanced and visually appealing layout. Furthermore, it's suitable for data visualizations, offering a unique touch to charts and graphs while maintaining a professional look. However, always ensure sufficient contrast with text and other elements to maintain accessibility standards.
Interior Design
In interior design, Tarawera can bring a sense of depth and tranquility to spaces. It can be used as an accent wall color in living rooms or bedrooms, creating a cozy and inviting environment. Paired with lighter neutrals like beige or gray, it can add a touch of sophistication without overwhelming the room. Additionally, it's an excellent choice for upholstery or decorative items, such as cushions or curtains, to introduce a subtle yet elegant color accent to the overall design scheme. The color works especially well in rooms with ample natural light, enhancing its richness and depth.
Branding
The shade #073B51 lends itself well to creating unique brand identities. It works wonders on logos, providing a sense of credibility. Furthermore, use this color in creating marketing materials such as business cards and letterheads to convey an impression of professionalism. It also stands out for websites that need a sophisticated and authoritative feel, especially in the finance and tech sectors. It would be wise to use a lighter color for the text to make it readable.