Tarawera
General Information
The hex color #073A57, also known as Tarawera, is a dark, muted shade of blue-green. In the RGB color model, it is composed of 7 red, 58 green, and 87 blue. In the CMYK color model, it is composed of 92 cyan, 33 magenta, 0 yellow and 66 black. This color evokes feelings of calmness, depth, and stability. Its hexadecimal representation makes it easy to use in digital design applications, ensuring consistent color representation across various platforms and devices. The color is often associated with professionalism and trustworthiness, making it a popular choice for corporate branding and website design. Due to its dark nature, it's typically used as a background color or for elements where a subtle, understated presence is desired. It can be effectively paired with lighter colors to create visual contrast and balance.
The hex color #073A57, also known as Tarawera, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to select text colors that provide sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Given its dark nature, #073A57 typically requires light text colors, such as white or light gray, to meet these contrast requirements. Designers should use contrast checking tools to verify compliance and consider providing alternative color schemes to accommodate users' preferences and needs. It is important to ensure that all interactive elements, such as links and buttons, also have sufficient contrast to be easily identifiable. Additionally, relying solely on color to convey information should be avoided; supplementary cues, such as text labels or icons, can enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #073A57 can be effectively used for website headers, footers, or sidebars to create a sense of depth and sophistication. It pairs well with lighter accent colors and can be used to highlight important sections of content. In UI design it can provide a calming background for data dashboards. Additionally, consider using this color for interactive elements like buttons and links, but ensure sufficient contrast with the text for optimal readability. It can be used to visually separate content blocks and guide the user's eye through the page. It is important to consider accessibility when applying this color to interactive and text elements.
Interior Design
In interior design, #073A57 can be used as an accent wall color in bedrooms or living rooms to evoke a sense of tranquility and sophistication. It works well with natural wood tones and metallic accents like gold or copper. This color can also be used in upholstery for sofas or chairs, adding a touch of elegance to the space. Consider using it in combination with lighter, neutral colors to balance the overall ambiance. Furthermore, #073A57 can be incorporated into decorative accessories such as vases, cushions, or artwork to tie the room together and enhance the visual harmony.
Fashion
#073A57 can be used in fashion for sophisticated and elegant designs. It's well-suited for evening wear, such as dresses and suits, creating a refined and understated look. It also can be used as the primary color in minimalist designs, evoking a sense of depth and sophistication. This hex color can be combined with various textures such as silk, velvet, or wool to add dimension and depth. This color is often used for professional attire, conveying a sense of authority and trustworthiness. #073A57 is frequently chosen for accessories like handbags and scarves, providing a subtle yet impactful accent to an outfit.