Tarawera
General Information about #073A50
The hexadecimal color code #073A50 represents a dark shade of blue, often referred to as "Tarawera." It is composed of 2.75% red, 22.75% green, and 31.37% blue. In the RGB color model, it's defined as (7, 58, 80). This color falls within the cool spectrum, evoking feelings of calmness, stability, and depth. Tarawera is often associated with professionalism, trust, and sophistication. It's a versatile color that can be used in various design applications to create a sense of elegance and serenity. Its darkness means that careful consideration is needed when using it with text to make sure the contrast is adequate for readability.
The hex color #073a50, also known as Tarawera, presents some accessibility challenges, particularly in text-based applications. Its low luminance value of 4.05 cd/m² means that it requires careful consideration of contrast ratios. When used as a background color, it necessitates light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. This color may struggle to meet these ratios with many common text colors, potentially causing visual strain for users, especially those with visual impairments. It is crucial to test color combinations with accessibility tools to ensure compliance and optimal readability. Using it for decorative elements or in larger graphical elements can be acceptable with less stringent contrast requirements, but always prioritize user experience by providing alternatives or adjustable color schemes.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #073A50 can be utilized as a sophisticated background color for headers or sidebars, especially for websites related to technology, finance, or corporate sectors. Its dark and serious tone evokes trust and professionalism. However, it's crucial to pair it with suitable contrasting text, such as white or light yellow, to ensure readability and accessibility. It is also great for creating data visualizations and charts due to its ability to make bright colors stand out. This color can effectively highlight important data points when used correctly.
Interior Design
In interior design, Tarawera can be used as an accent color in modern or minimalist spaces. Imagine it on a feature wall or as upholstery for furniture, paired with lighter neutral tones like beige or gray to create a balanced and calming atmosphere. This color works particularly well in studies or home offices, fostering concentration and a sense of tranquility. Using this color in small doses will have the greatest impact.
Fashion
In fashion, this color can be incorporated into elegant and formal wear. Think of a navy blue suit or a sophisticated evening gown. It provides a timeless and versatile base for creating different looks. Accessorize with metallic or jewel-toned accents to add personality and flair. The Tarawera color is perfect for fall and winter collections.