Tarawera
General Information about #073957
The hexadecimal color #073957, also known as Tarawera, is a dark, muted shade of blue. It belongs to the cyan-blue color family but possesses a deeper, more subdued character. This color evokes feelings of tranquility, stability, and sophistication. In color psychology, dark blues are often associated with trust, loyalty, and intelligence, making them a popular choice for corporate branding and professional environments. The hex code #073957 is composed of 07 red, 39 green, and 57 blue components. Due to its low saturation and relatively balanced RGB values, it appears less vibrant and more grounded than brighter blues. Tarawera's unique combination of depth and subtlety makes it a versatile color for various design applications, from web design to fashion and interior decor.
The hex color #073957, also known as Tarawera, presents unique accessibility considerations, especially in web design. Its dark hue results in a low contrast ratio against standard white backgrounds, potentially causing readability issues for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for text and interactive elements to ensure usability. Therefore, when using #073957 for text or foreground elements, it's vital to pair it with a very light color for the background to meet the minimum contrast ratios (4.5:1 for normal text and 3:1 for large text). Using tools that calculate contrast ratios can help designers verify compliance. Additionally, avoid relying solely on color to convey information; supplement it with text labels or icons to accommodate users who are colorblind. Careful consideration of these factors is essential for creating inclusive and accessible digital experiences.
Shades
Digital Color Formats
Alternative colors
- #29648b
A slightly lighter shade of blue, providing better contrast while maintaining a similar aesthetic.
- #434a54
A neutral gray that can serve as a safer alternative for backgrounds or text, ensuring better readability for a wider audience.
- #34596d
A dark desaturated blue that maintains a professional and calming feel while improving accessibility.
Applications
Website Navigation
This color can be used for a website's primary navigation to establish a sense of professionalism and trustworthiness. Given its deep, calming tone, it works well for sites in the finance, healthcare, or education sectors. In user interface design, it can define the header or sidebar, complemented by lighter hues for content areas to create a balanced and visually appealing layout. Ensure sufficient contrast with text and interactive elements for accessibility.
Fashion Apparel
In fashion, Tarawera can be utilized for sophisticated and elegant garments, such as evening gowns or tailored suits. Its depth exudes refinement and can be paired with metallic accessories for added flair. This hue is particularly flattering on individuals with cool undertones. This color evokes the feeling of elegance and pairs well with gold or silver accessories.
Interior Accent Color
In interior design, #073957 can serve as an accent wall color in living rooms or bedrooms to create a serene and cozy ambiance. It pairs beautifully with lighter neutrals like beige or off-white, as well as natural wood tones. Consider using it for upholstery, such as sofas or armchairs, to add a touch of sophistication to the space. This creates a calming enviornment.