Tarawera
General Information about #073951
The hex color #073951, also known as Tarawera, is a dark, muted shade of blue-green. It resides in the cyan-blue hue range, possessing a low saturation and brightness. In the RGB color model, it is composed of 2.75% red, 22.35% green, and 31.76% blue. Its dark nature lends itself to creating a sense of depth, sophistication, and calm. This color evokes feelings of tranquility, stability, and intelligence, making it a popular choice for various design applications. Understanding the color's properties and its psychological associations is crucial for effectively utilizing it in visual communication and design projects, where it can convey seriousness, reliability, and a touch of elegance.
The hex color #073951, also known as Tarawera, presents some accessibility challenges, particularly in text-based applications. Due to its dark nature, it requires careful consideration of contrast ratios. When used as a background color, it's crucial to pair it with light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG 2.0 AA standards. For AAA compliance, these ratios increase to 7:1 and 4.5:1 respectively. Tools like contrast checkers can help verify compliance. Avoid using #073951 for critical interactive elements unless sufficient contrast is provided to ensure usability for users with visual impairments. It might be better suited for decorative elements where readability is not paramount.
Shades
Digital Color Formats
Alternative colors
- #2c698d
A slightly lighter shade of blue, which offers better contrast for text while maintaining a similar aesthetic.
- #a9a9a9
A neutral gray that works well as a background color and provides good contrast with both light and dark text.
- #4f5b66
A desaturated color, similar to #073951, yet providing higher contrast.
Applications
Web Design
In web design, Tarawera (#073951) can be employed to create a sophisticated and calming user interface. It works exceptionally well for website headers, footers, or sidebars, providing a sense of depth and professionalism. When used sparingly, it can highlight specific sections or calls to action. In user interface design, it's useful for elements like dropdown menus, search bars, or interactive buttons. However, careful consideration of text contrast is crucial to maintain readability. For example, pairing it with a light cream or white text can create a visually appealing and accessible experience.
Interior Design and Fashion
In interior design, Tarawera (#073951) can introduce a sense of tranquility and elegance to a room. It can be used as a wall color in bedrooms or living rooms to create a calming atmosphere. It pairs well with natural materials like wood and stone, as well as metallic accents like gold or copper. In fashion, it can be incorporated into clothing designs to create a sophisticated and understated look. It works well with neutral colors like beige, gray, and white. It can also be used as an accent color in accessories like scarves, hats, or handbags.
Graphic Design and Branding
In graphic design, Tarawera (#073951) can be employed to create a serious and trustworthy brand identity. It's often used in logos, brochures, and marketing materials for companies in the finance, technology, or healthcare industries. When used in data visualization, it can help to communicate information clearly and effectively, offering a distinct and professional look for charts, graphs, and infographics. Its calm nature makes it well-suited for serious topics. However, it is important to use lighter contrasting colors for text and supporting elements to ensure readability.