Tarawera
General Information about #073950
The hex color code #073950, also known as Tarawera, is a dark, subdued shade of blue-green. In the RGB color model, it is composed of 0.03 red, 0.223 green, and 0.314 blue. In the CMYK color model, it consists of 91% cyan, 29% magenta, 0% yellow, and 69% black. This color is often associated with tranquility, depth, and sophistication. Its low saturation and dark value make it suitable for creating a calming and understated atmosphere. Tarawera is commonly used in web design, graphic design, and interior decoration to evoke feelings of stability and professionalism. Due to its dark nature, it's best paired with lighter colors to ensure adequate contrast and readability, especially when used for text or interactive elements.
The color #073950, also known as Tarawera, presents some accessibility challenges due to its dark nature. When used as a background color, it requires very light text (white or near-white) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. If used for text itself, it should be paired with a very light background. In UI design, using this color for interactive elements like buttons or links needs careful consideration. Provide clear visual cues (e.g., a light-colored border or hover effect) to indicate interactivity, and ensure that the color difference is significant enough to be noticed by users with visual impairments. Testing with accessibility tools is essential to validate compliance. For users with cognitive disabilities, avoid using this color for critical information or actions, as its low visibility could hinder comprehension.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds
This deep, muted tone is perfect for backgrounds, providing a sophisticated backdrop that makes lighter elements pop. It creates a sense of depth and professionalism, ideal for portfolios, corporate websites, or blogs. Using it in combination with lighter blues or teals can enhance the visual appeal and create a balanced design.
Interior Design
Tarawera evokes a sense of tranquility and depth, making it a great choice for painting a feature wall. It pairs well with natural wood tones and creates a calming atmosphere in bedrooms or living rooms. The color can be used in combination with lighter shades of blue or gray to create a serene and stylish interior.
Branding
In branding, Tarawera can convey reliability and sophistication. It's well-suited for logos, packaging, and marketing materials for businesses in fields like finance, technology, or consulting. Combined with a clean, modern font, it projects an image of stability and competence, enhancing brand recognition and trust among customers.