Tarawera
General Information about #073757
The color #073757, also known as Tarawera, is a dark, desaturated blue. It belongs to the family of blue hues and is characterized by its low brightness and moderate saturation. In the RGB color model, it consists of 0.03 red, 0.227 green, and 0.341 blue. In the CMYK color model, its composition is 0.92 black, 0.34 cyan, 0.0 magenta and 0.66 yellow. This combination gives the color a muted, almost grayish appearance. Tarawera is often associated with tranquility, stability, and sophistication. Its hexadecimal representation, #073757, allows for precise specification in digital design, ensuring consistent reproduction across various displays and devices. Understanding the color's composition and its properties is essential for designers aiming to create visually appealing and harmonious designs. The color can be used as background color and for highlighting objects.
The hex color #073757, also known as Tarawera, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value of 2.9 makes it difficult to achieve sufficient contrast against lighter backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #073757 for text, it's crucial to pair it with a very light background to meet these contrast requirements. For instance, using a background like #FFFFFF (white) yields a contrast ratio of approximately 7.2:1, which meets WCAG AA standards for normal text. However, using it against a darker background would create an inaccessible user experience. Web developers should use contrast checking tools to ensure their designs meet accessibility standards and consider alternative color combinations if necessary, such as a brighter shade of blue or a completely different color altogether to ensure readability and usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #073757 can be used for header backgrounds or accent colors, but it's essential to pair it with high-contrast text to ensure readability. It can create a sophisticated and professional feel, suitable for corporate websites or educational platforms. The deep blue tone evokes trust and stability, making it a good choice for brands wanting to project reliability. However, its low luminance requires careful consideration of text color and size to meet accessibility standards. Avoid using it for small text or critical interactive elements without sufficient contrast. Consider adding a light overlay to the background for better accessibility.
Interior Design
In interior design, #073757 works well as an accent wall color in living rooms or bedrooms, providing a calming and elegant atmosphere. It pairs nicely with neutral colors like beige, gray, or white. The deep blue tone can create a sense of depth and sophistication, making it suitable for creating a relaxing and inviting space. However, be mindful of the room's lighting, as this color can make a room feel darker. Add lighter-colored furniture and accessories to balance the darkness and create a harmonious environment. The color can also be used in smaller doses, such as throw pillows or artwork, to add a touch of elegance without overwhelming the space.
Fashion
In fashion, #073757 can be utilized for evening wear or formal attire, offering a sophisticated and elegant look. It pairs well with silver or gold accessories, enhancing its luxurious appeal. The deep blue hue is flattering on various skin tones and can be used in dresses, suits, or blouses. Consider using it as a base color and adding lighter or brighter accents to create visual interest. For a casual look, #073757 can be used for accessories like scarves or handbags, adding a touch of sophistication to a simpler outfit. Remember to consider the overall color palette and ensure the outfit remains balanced and visually appealing.