Tarawera
General Information about #073751
#073751, also known as Tarawera, is a dark, muted shade of blue with subtle green undertones. It belongs to the family of cool colors, which are often associated with feelings of calmness, stability, and professionalism. In the RGB color model, it is composed of 2.75% red, 21.57% green, and 31.76% blue. In the CMYK color model, it consists of 91% cyan, 32% magenta, 0% yellow, and 68% black. This color is often used in branding and design to convey a sense of trust, reliability, and sophistication. Its understated nature makes it a versatile choice for various applications, from corporate websites to interior design projects. Its hexadecimal value ensures its precise reproduction across different media and platforms.
The hex color #073751, also known as Tarawera, presents some accessibility challenges, particularly in text-based applications. Its dark nature means it requires light-colored text on top to ensure sufficient contrast for readability. According to WCAG (Web Content Accessibility Guidelines), the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. When using #073751 for backgrounds, careful selection of text colors is crucial. Lighter shades of white, yellow, or light gray are generally suitable. However, it is imperative to use contrast checking tools to verify compliance with accessibility standards. Also, avoid using #073751 for small clickable elements or important visual cues without adequate contrast, as this can severely impact usability for users with visual impairments. Considering these factors during design ensures inclusive and accessible experiences for a wider audience.
Shades
Digital Color Formats
Alternative colors
- #104e6a
A slightly lighter shade of blue that maintains a similar aesthetic but provides better contrast against white text.
- #052b3e
A darker shade that can be used for backgrounds when a higher contrast with lighter elements is needed.
- #09587c
A more vibrant blue with higher saturation that can be used as an accent color to draw attention.
Applications
Web Design
In web design, #073751 can serve as a sophisticated background color for headers or navigation bars, especially for websites aiming for a professional or corporate feel. It pairs well with lighter text colors, such as white or off-white, to ensure readability. Additionally, it can be used for call-to-action buttons, provided the text contrast is adequately maintained. In data visualization, this color can represent a specific category or range, offering a calming and authoritative visual element. However, due to its darkness, it should be used sparingly and balanced with lighter colors to prevent the interface from feeling too heavy or overwhelming.
Interior Design
In interior design, #073751 can be used to create a calming and sophisticated atmosphere. It works well in bedrooms or studies as an accent wall or for furniture upholstery. When paired with natural wood tones and metallic accents like gold or brass, it evokes a sense of understated luxury. This color also complements cooler shades of gray and white, creating a serene and balanced environment. Consider using it in smaller doses, like throw pillows or decorative objects, to add depth and visual interest without overwhelming the space. The key is to balance its darkness with lighter, more reflective elements to maintain a bright and inviting ambiance.
Fashion
In fashion, #073751 is a versatile color that can be used in both casual and formal wear. It's a great alternative to black or navy, providing a touch of sophistication without being too overpowering. It works well for suits, dresses, or outerwear, especially in materials like velvet or silk. This color pairs well with neutral tones like beige, gray, and white, as well as metallic accents like silver or gold. It can also be used in accessories like scarves or handbags to add a subtle pop of color to an outfit. The key is to balance it with lighter colors and textures to prevent the overall look from being too heavy or somber.