Blue Whale
General Information about #073447
#073447, also known as "Blue Whale," is a dark, muted shade of blue that evokes feelings of calmness, depth, and sophistication. In the RGB color model, it is composed of 2.75% red, 20.39% green, and 27.84% blue. Its hexadecimal representation, #073447, makes it easy to use in digital design and web development. This color is often associated with trustworthiness, stability, and professionalism, making it a popular choice for corporate branding and web design. The color's subtle nature allows it to be versatile and adaptable in various design contexts, providing a sense of understated elegance. Its name, Blue Whale, further alludes to its connection with the ocean, suggesting a sense of vastness and tranquility.
The hex color #073447, often referred to as "Blue Whale," presents some accessibility considerations, particularly in web design. Due to its dark nature, it is crucial to ensure sufficient contrast when used as a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against a background. Using a light color such as white, yellow, or light gray for text on a #073447 background will significantly improve readability and accessibility for users with visual impairments. Additionally, avoid using this color for interactive elements without clear visual cues to indicate their functionality. Employing supplementary indicators like underlines for links or distinct button styles ensures usability for all users, including those with color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #073447 can be used as a background color for website headers or footers to create a sophisticated and professional look. Its dark hue provides a strong foundation, allowing lighter-colored text and elements to stand out prominently. Furthermore, it can be incorporated into website branding, such as logos or icons, to establish a sense of trust and reliability. Utilizing #073447 sparingly in website design ensures that it serves as an accent color, enhancing the overall aesthetic without overwhelming the user experience. The color works well with minimalistic design for a modern appearance.
Interior Design
#073447, reminiscent of deep ocean waters, offers a serene yet sophisticated option for interior design. This color can be used as an accent wall in living rooms or bedrooms to bring a sense of calm and tranquility. When paired with lighter colors, such as cream or beige, it creates a balanced and harmonious atmosphere. Additionally, #073447 can be incorporated into furniture pieces, such as sofas or cabinets, adding a touch of elegance and depth to the overall design. When used in moderation, it creates cozy living space.
Corporate Branding
#073447 is well-suited for creating professional and modern branding materials. This color can be used as the main color in logos, business cards, and website designs to convey a sense of trust and reliability. It is very popular among SaaS brands, since it provides a high-tech feeling. When paired with lighter colors or contrasting hues, it can create a visually striking and memorable brand identity. Additionally, #073447 can be used in marketing materials, such as brochures and presentations, to maintain a consistent brand image and reinforce brand recognition.