Deep Fir
General Information about Deep Fir
The hexadecimal color code #073401 represents a very dark shade of green, often referred to as "Deep Fir". It lies on the darker end of the color spectrum and is characterized by its low saturation and luminance. In the RGB color model, it consists of 7 red, 52 green, and 1 blue. The color is more heavily weighted towards the green channel, which is where the color derives its green hue. Its darkness results from the low values across all three color channels. Due to its low luminosity it can be hard to see in environments that don't have a lot of light. The color falls under the category of dark, muted greens. It may need to be lightened to be more viable for designs.
The color #073401, also known as Deep Fir, presents significant accessibility challenges. Its very low luminance value results in extremely poor contrast against white backgrounds, making it nearly illegible for users with normal vision. Individuals with low vision or color blindness will find it particularly difficult, if not impossible, to distinguish this color. Using #073401 for text or crucial interface elements is strongly discouraged. If this color is essential for branding, provide a high contrast alternative for text and interactive components. To ensure accessibility, adhere to WCAG guidelines for color contrast ratios (minimum 4.5:1 for normal text and 3:1 for large text). Consider using color contrast tools to verify compliance. Combining #073401 with lighter shades of green or yellow might improve visibility, but thorough testing with various users is crucial to validate accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background for Nature-Themed Sites
Deep Fir (#073401) can be used as a subtle background color in web design, particularly for websites related to nature, forestry, or organic products. Its dark and muted tone can create a sense of depth and sophistication. When using it as a background, ensure that all text and interactive elements have sufficient contrast to meet accessibility standards. Consider pairing it with lighter greens, yellows, or creams for a visually appealing and accessible design. Avoid using it for crucial interface elements due to its low visibility. This color can also be implemented in website banners to evoke a feeling of organic and natural products.
Accent Color in Interior Design
In interior design, #073401 can be used as an accent color to create a calming and natural ambiance. It can be incorporated in small doses, such as in throw pillows, artwork, or decorative items. Pair it with lighter, more neutral colors to prevent the space from feeling too dark or oppressive. Consider using it in rooms where relaxation is prioritized, such as bedrooms or reading nooks. Avoid using it as the primary color for walls or large furniture pieces unless the space is very well-lit. It can also be used for planters and other indoor greenery accessories.
Branding for Eco-Friendly Products
Deep Fir (#073401) can be effectively utilized in branding materials for companies that emphasize sustainability, eco-friendliness, or natural products. For example, a company selling organic skincare products could use this color for their logo, packaging, and website to convey a sense of natural purity and environmental responsibility. When using #073401 in branding, consider how it aligns with the overall brand message and target audience. Avoid using it as the primary color for text-heavy materials, as its low contrast can make it difficult to read.