Tarawera
General Information about Tarawera (#073350)
The hex color #073350, also known as Tarawera, is a dark, muted shade of blue-green. In the RGB color model, it is composed of 2.75% red, 20% green, and 31.37% blue. This color falls within the cyan-blue hue range and has a relatively low saturation and brightness. The name "Tarawera" likely alludes to the Mount Tarawera in New Zealand, suggesting a connection to natural landscapes and volcanic formations, which is reflected in the color's earthy and somewhat somber tone. In terms of color psychology, #073350 may evoke feelings of tranquility, stability, and professionalism. Its depth can also convey a sense of mystery and introspection, making it suitable for designs that aim to project an image of reliability and sophistication. Tarawera’s subtle nature makes it a versatile choice for various applications, provided it is used thoughtfully to avoid issues with visibility.
The hex color #073350, also known as Tarawera, presents certain accessibility challenges due to its low luminance. When used as a background color, it requires careful consideration of the foreground text color to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. For users with visual impairments, including those with low vision or color blindness, inadequate contrast can render content illegible. Therefore, when using #073350, it's crucial to select a light foreground color, such as white or a very pale yellow, and to test the contrast ratio using accessibility tools to guarantee compliance and readability for all users. Additionally, avoid using this color for essential visual cues without providing alternative indicators, such as labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Tarawera (#073350) can serve as a sophisticated background color for headers or sidebars, particularly in websites aiming for a professional or corporate aesthetic. When used sparingly and paired with contrasting text colors (e.g., white or light yellow), it can create a visually appealing and modern look. However, developers should ensure sufficient contrast ratios to maintain accessibility standards. It can also be effectively used in charts and graphs to represent data, offering a subtle and elegant alternative to brighter, more conventional colors. Its deep tone evokes feelings of trust and reliability, fitting for financial or informational platforms.
Interior Design
In interior design, Tarawera (#073350) can be employed to create a calming and sophisticated atmosphere in living rooms or bedrooms. As an accent wall color, it provides a grounding presence, especially when complemented by lighter furniture and decor. It works well in spaces where relaxation and focus are desired. The color pairs beautifully with natural materials like wood and stone, enhancing its organic appeal. Consider using it in combination with metallic accents like gold or brass for a touch of luxury. The deep hue can also serve as a background for showcasing artwork or decorative items.
Fashion
In fashion, Tarawera (#073350) can serve as a versatile base color for creating elegant and understated outfits. A dress or suit in this shade exudes sophistication, while accessories like scarves or handbags in this color can add a touch of class to any ensemble. It pairs exceptionally well with metallic accents like silver or gold, as well as neutral tones such as beige or gray. This color is suitable for both formal and casual wear, offering a refined alternative to black or navy. It evokes a sense of calmness and professionalism, making it an excellent choice for business attire or evening wear.