Blue Whale
General Information about #07304A
The hexadecimal color code #07304A, also known as 'Blue Whale', is a dark shade of blue. It belongs to the blue-violet color family and has low saturation and brightness. In the RGB color model, it is composed of 2.75% red, 18.82% green, and 29.02% blue. In the CMYK color model, it is composed of 90.59% cyan, 35.14% magenta, 0% yellow, and 70.98% black. This color is often associated with feelings of calmness, stability, and trustworthiness, making it a popular choice for branding and design in various industries. The color evokes a sense of depth and sophistication, often used to convey a sense of professionalism and reliability. The hex code can be used in CSS and HTML code. It is a subtle color that can easily be used in conjunction with many other colors.
The hex color #07304A, often referred to as 'Blue Whale', presents some accessibility challenges, primarily due to its dark nature. When used as a background color, it requires very light text (white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. Testing with accessibility tools is essential to verify that the chosen text color meets these contrast requirements. If the contrast is insufficient, consider using a lighter shade of blue or a completely different color combination altogether. Furthermore, avoid using this color for essential UI elements without proper contrast, as it could hinder usability for users with visual impairments. Remember to consider users with color vision deficiencies, as they may perceive color differently. Providing alternative cues, such as text labels or icons, can enhance accessibility.
Shades
Digital Color Formats
Alternative colors
- #1a4561
A slightly lighter shade that offers better contrast for text while maintaining a similar aesthetic.
- #333333
A neutral gray that can provide a softer background option and improved accessibility.
- #4682B4
A lighter blue can be used instead of the darker blue to provide enhanced readability for users and to increase overall accessibility of the design.
Applications
Web Design
In web design, #07304A can be used for website headers, navigation bars, or as a background for specific sections. Its dark hue provides a sense of depth and sophistication. To ensure readability, pair it with light-colored text, such as white or a very pale yellow. It is often used for websites targeting technological industries or to convey a sense of trust and security. The color is especially useful where large blocks of white or very light color is needed to get the needed contrast to conform to web accessibility guidelines. The design should also be checked on mobile devices to see if the color is too dark for outdoor use.
Interior Design
In interior design, #07304A can create a calming and sophisticated atmosphere, often used in living rooms, bedrooms, or home offices. It is particularly effective when complemented with warm lighting and lighter-colored furniture to balance the darkness of the wall. This color works well in creating an accent wall and can be supplemented with nautical themed decorations. Be sure to make the room have plenty of light, as using this color in a room without a lot of natural light can create a very gloomy and depressing feel.
Fashion
In the fashion industry, a dark blue like #07304A can be utilized for sophisticated clothing items like evening dresses, suits, or outerwear. This provides a sense of elegance and can also be combined with other neutral colors to create a bold statement. It can also be used as the base of a pattern as it is a neutral color that doesn't stand out too much when contrasted with other colors. A very dark color, it can be used in clothing for colder weather such as jackets, parkas, and sweaters.