Deep Fir
General Information about #073004
The hexadecimal color code #073004 represents a very dark shade of green, often referred to as Deep Fir. It is composed of 2.75% red, 18.82% green, and 1.57% blue. In the RGB color space, it is defined by the values R:7, G:48, and B:4. This color is typically associated with nature, forests, and a sense of depth and tranquility. Due to its low luminance, #073004 appears almost black, making it a challenging color to use in designs where readability and contrast are important. It is generally not recommended for use as a primary text color or as a background color without careful consideration of its impact on visual accessibility. The color evokes sophistication and stealth, making it perfect for various scenarios.
The color #073004, also known as Deep Fir, presents significant accessibility challenges due to its very dark nature. Its low luminance value means that it provides insufficient contrast against light backgrounds, making text or interface elements difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Deep Fir likely fails to meet these requirements against typical light backgrounds like white or light gray. To improve accessibility, it is crucial to pair this color with much lighter foreground elements, or consider using a lighter shade of green. Additionally, avoid using this color for critical interactive elements without proper contrast to ensure usability for all users, including those with low vision or color blindness. Careful consideration is needed to ensure content remains accessible and inclusive.
Shades
Digital Color Formats
Alternative colors
- #228b22
A slightly lighter green that provides better contrast while maintaining a natural, earthy feel.
- #10752b
An alternative dark shade offering improved visibility due to its subtle brightness.
- #333333
A neutral dark gray that provides a much safer contrast level against light backgrounds, ensuring better readability.
Applications
Website Backgrounds
Deep Fir can be used in website footers or as a background for secondary content where high contrast is not critical. It evokes feelings of nature and tranquility, making it suitable for websites related to environmental conservation or organic products. It should be carefully tested with different font colors to ensure readability, particularly for important links or call-to-action buttons. Furthermore, it pairs well with lighter, contrasting colors to create a balanced visual experience for users with varied visual abilities, so using this color requires expertise.
Interior Design Accent
In interior design, Deep Fir can be used as an accent color for walls or furniture in spaces designed to promote relaxation and calmness. It can complement natural wood tones and other earthy colors to create a harmonious and inviting atmosphere. However, it's important to balance this dark shade with lighter elements to prevent the space from feeling too closed in or somber. It works best in well-lit rooms or when paired with strategic lighting to enhance its depth and richness.
Branding and Logo Design
In branding, Deep Fir can be used to create a sense of naturalness and dependability. It is well-suited for brands in the agriculture or ecology space, and the careful incorporation of this color into packaging, logos, and marketing materials can help evoke a brand identity of sustainability and trustworthiness. To avoid any negative brand associations, care should be taken to balance the color with complementary colors.