Blue Whale
General Information about #072F50
The hexadecimal color code #072F50 represents a dark shade of blue, often referred to as "Blue Whale" due to its depth and resemblance to the color of the ocean. It's composed of 2.75% red, 18.43% green, and 31.37% blue. In the RGB color model, it's defined as (7, 47, 80). This color typically evokes feelings of calmness, stability, and sophistication. Colors similar to #072F50 are frequently used in corporate branding to convey trust and reliability. In color theory, it belongs to the cool color family and can be effectively paired with complementary colors like yellows or oranges to create visual contrast and balance.
The color #072F50, also known as Blue Whale, presents certain accessibility challenges, primarily related to contrast. When used as text on a white background, or vice versa, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for readability, especially for users with visual impairments. To ensure accessibility, it's crucial to pair this dark hue with significantly lighter shades to achieve a sufficient contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider using tools to evaluate color contrast. Also, avoid relying solely on color to convey information; supplement it with text labels or other visual cues. In user interface design, ensure interactive elements using this color have clear focus indicators for keyboard navigation. Thoughtful application is necessary to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #072F50 can be employed to create a sophisticated and calming aesthetic, particularly for websites related to finance, technology, or corporate services. It can serve as a primary color for headers, footers, and navigation bars, lending a sense of stability and trust. However, caution must be exercised to ensure sufficient contrast with text and other interactive elements, potentially requiring the use of lighter accent colors or careful typographic choices to maintain readability and accessibility. Using this color in call-to-action button need a bright contrasting color on the text.
Interior Design
In interior design, #072F50 can be used to create a serene and elegant atmosphere, especially in bedrooms or studies. It can be applied to walls, furniture upholstery, or accent pieces, providing a sense of depth and tranquility. Complementary colors such as warm grays, beiges, or even subtle golds can be incorporated to prevent the space from feeling too cold or monotonous. Proper lighting is essential to enhance the richness of the color and avoid a somber effect. The color can be implemented in a room to give a nautical impression.
Fashion
In fashion, this color works beautifully for evening gowns, business suits, or sophisticated outerwear. Accessorizing with metallics or brighter accent colors adds a pop of interest. It can create a polished and professional look when used in office attire, or a dramatic and elegant effect for formal events.