Bottle Green
General Information about #072E27
The hexadecimal color code #072E27 represents a dark shade of green, often referred to as Bottle Green. It is composed of 2.7% red, 18.4% green, and 15.3% blue. In the RGB color model, this equates to 7 red, 46 green, and 39 blue. The corresponding CMYK values are 84% cyan, 0% magenta, 16% yellow, and 82% key (black). This color is commonly associated with nature, tranquility, and sophistication. Due to its low brightness, it is generally best used as a background color or accent color, paired with lighter colors to ensure readability and visual contrast. The color family is green and belongs to the dark aquamarine color group. Its connotations often include environmental awareness and natural beauty.
The color #072E27, a deep shade of green, presents both challenges and opportunities for accessibility. Its low luminance value means that it requires careful consideration of contrast ratios. When used as a background, it is crucial to pair it with a light-colored text to ensure readability, adhering to WCAG guidelines for minimum contrast. For instance, white or a very pale yellow would provide sufficient contrast. Avoid using this color for essential visual elements without adequate contrast, as users with low vision may struggle to perceive them. In user interface design, consider using this color sparingly, perhaps for decorative elements or non-essential information. Providing alternative color schemes or a high-contrast mode can significantly improve accessibility for all users, especially those with visual impairments. Thoughtful application of this color, coupled with robust contrast strategies, can help create an inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
- #1a4d2e
A slightly lighter shade of green that offers better contrast and visibility compared to the original color, making it easier to read text or distinguish elements on a screen.
- #2e5945
A muted, earthy green that provides a more subtle and natural feel while still maintaining a degree of sophistication. It can be used in backgrounds or as an accent color.
- #031511
Darker color. This is useful for creating depth and shadow in designs, it still evokes a sense of nature while being more suitable for backgrounds.
Applications
Eco-Friendly Branding
Bottle Green is a sophisticated choice for branding in eco-conscious businesses. Its association with nature evokes feelings of health, growth, and environmental responsibility. Use it in logos, websites, and marketing materials to convey a commitment to sustainability and natural products. Pair it with earthy tones and natural textures to reinforce the brand's message of ecological awareness.
Elegant Interior Design
Bottle Green adds a touch of elegance to interior design. It works well in studies, libraries, or living rooms, creating a calming and sophisticated atmosphere. Pair it with natural wood tones, brass accents, and soft lighting to enhance the room's warmth and character. Use it on walls, furniture, or as an accent color in textiles and accessories to bring a sense of nature indoors.
Sophisticated Fashion
In fashion, Bottle Green can be a versatile and stylish alternative to black or navy. It suits a variety of skin tones and can be dressed up or down. Use it in dresses, suits, or outerwear for a sophisticated and earthy look. Pair it with neutral colors like beige, cream, or gray for a classic ensemble, or add pops of color with accessories in shades of gold, burgundy, or mustard.