Bush
General Information about #072E1C
The hex color code #072E1C, commonly referred to as 'Bush', is a very dark shade of green. It is composed of 2.75% red, 18.43% green, and 10.98% blue. In the RGB color model, this translates to R:7, G:46, B:28. This color is often associated with nature, forests, and a sense of tranquility. In the CMYK color model, it is composed of 85% cyan, 0% magenta, 40% yellow and 82% black. This color is not very vibrant, and leans towards the darker end of the spectrum. Its muted nature makes it suitable for backgrounds and accents where a subtle, earthy tone is desired. When used in design, it pairs well with lighter, warmer colors to create contrast and visual interest.
The color #072E1C, also known as Bush, presents a significant challenge for accessibility, especially when used as text on a white or light-colored background. Its low luminance value results in very poor contrast, making it difficult for individuals with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Bush falls far short of these recommendations. To improve accessibility, consider using Bush sparingly for decorative elements or pairing it with much lighter colors to ensure sufficient contrast. Providing alternative text or visual cues can also help users perceive content effectively. Careful consideration is needed to ensure readability and a positive user experience for all individuals.
Shades
Digital Color Formats
Alternative colors
- #2E8B57
A lighter shade of green offers better readability and contrast, while maintaining a natural and calming feel.
- #333333
A dark gray provides a neutral background option that enhances the visibility of lighter text and design elements.
- #556B2F
A muted olive green, this color maintains the earthy feel, while offering improved contrast against white.
Applications
Web Design
In web design, the color #072E1C, also known as Bush, can evoke feelings of nature, stability, and tranquility. It is particularly well-suited for websites related to environmental conservation, organic products, or outdoor activities. However, due to its dark nature, it's crucial to use it strategically. For example, using it as a background color for larger headings or as an accent color for icons and buttons can be effective. To maintain readability, pair it with lighter text colors such as off-white or light gray. Furthermore, Bush can be incorporated into website logos and branding elements to convey a sense of trust and reliability.
Interior Design
In interior design, #072E1C can create a sophisticated and grounded atmosphere, especially in spaces designed for relaxation or concentration. Imagine it used as an accent wall in a study or library, complemented by natural wood furniture and soft lighting. This shade of green can also be incorporated through textiles, such as velvet cushions, wool throws, or patterned rugs, to add depth and visual interest. Because it is a dark color, using it sparingly and balancing it with lighter, brighter elements is essential. Plants and natural textures further enhance the sense of connection to the outdoors.
Beauty Industry
In the beauty industry, #072E1C can be creatively incorporated in various ways. For example, it can be used as an accent color in eyeshadow palettes to create a smoky, earthy look, especially when paired with bronze or gold tones. Nail polish in this shade can evoke a sophisticated and natural aesthetic. When designing packaging, this color can convey an image of organic, sustainable or eco-friendly product. In general, the dark green shade can suggest nature-inspired beauty and earthy elegance when applied thoughtfully in different beauty applications.