Deep Fir

General Information about #072E07

The hexadecimal color code #072E07 represents a dark shade of green, often associated with nature, forests, and tranquility. It is composed of 2.75% red, 18.43% green, and 2.75% blue. In the RGB color model, it has the values (7, 46, 7). The color is relatively muted due to the low values across all three color channels, with the slightly higher green component giving it its characteristic hue. This specific shade of green, often referred to as 'Deep Fir', can evoke a sense of depth, earthiness, and stability. It's commonly used in designs aiming to convey feelings of calmness and connection to the environment.

The color #072E07, also known as Deep Fir, presents significant accessibility challenges, especially when used as text or interactive elements. Its very low luminance contrast against white backgrounds requires careful consideration. Using this color for text on a white background fails to meet WCAG (Web Content Accessibility Guidelines) AA standards, potentially hindering users with visual impairments from reading the content effectively. To improve accessibility, consider using a much lighter color for the background or foreground elements, or implementing a color contrast checker to ensure sufficient contrast ratios (at least 4.5:1 for normal text and 3:1 for large text). Furthermore, avoid using this color as the sole indicator of interactive elements like links or buttons, as colorblind users might miss them. Providing alternative visual cues, such as underlines or borders, will greatly enhance usability for everyone.

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Alternative colors

Applications

• Environmental Conservation Websites

  Deep Fir's association with nature makes it suitable for websites and marketing materials related to environmental conservation, organic products, or outdoor activities. For instance, a website promoting sustainable tourism could use this color in its logo, navigation bars, and accent elements. Its calming effect evokes feelings of tranquility and connection with the natural world. Furthermore, it can be applied to create a sense of credibility and trustworthiness, reinforcing the message of environmental responsibility.

• Interior Design Accent Color

  In interior design, Deep Fir can be used as an accent color in rooms with a natural or earthy theme. It can be incorporated through decorative elements like throw pillows, artwork, or plant pots. The color pairs well with neutral tones such as beige, cream, and light wood finishes, creating a relaxing and harmonious environment. Consider using it in a study or bedroom to create a sense of focus and serenity.

• Spa and Wellness Centers

  Deep Fir evokes feelings of nature and calm. Therefore, it's ideal for spas and wellness centers to convey a sense of tranquility and relaxation on their websites. The color can be integrated with other nature-inspired elements to visually represent the center's mission of peace and well-being. Moreover, Deep Fir can be added as part of the branding color palette to create a consistent and authentic brand experience.

Complementary color

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