Firefly
General Information about #072D2E
The hex color #072D2E, often referred to as "Firefly," is a dark, muted shade of green. It belongs to the family of teal colors, exhibiting a combination of green and blue hues, though the green component is more dominant in this particular shade. This color is frequently associated with nature, growth, and tranquility, making it a popular choice in designs aiming to evoke a sense of calm and sophistication. In the RGB color model, #072D2E is composed of 2.75% red, 17.65% green, and 18.04% blue. Its CMYK values are 0.85, 0.00, 0.00, and 0.82. Because of its darker characteristics, it is often used as an accent color or in combination with lighter shades to provide contrast and visual interest.
The color #072D2E, also known as Firefly, presents some accessibility challenges, especially in text-based contexts. Due to its low luminance value, it offers minimal contrast against backgrounds that are not sufficiently light. For text to be readable, it should ideally be paired with a very light background color to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #072D2E, careful consideration of its contrast with surrounding colors is crucial to ensure readability and usability for users, including those with visual impairments. Using a color contrast checker is highly recommended to validate the accessibility of color combinations. Alternative, brighter colors may be preferred in critical UI elements to guarantee optimal visibility.
Shades
Digital Color Formats
Alternative colors
- #093a3b
A slightly lighter shade of green can offer a similar aesthetic while improving readability and contrast.
- #008080
A teal color provides a brighter alternative that still evokes a sense of sophistication and calm.
- #008b8b
A dark cyan color offers a similar hue while providing more contrast for text or user interface elements.
Applications
Web Design
In web design, #072D2E can serve as an accent color for backgrounds or borders, particularly for websites focused on nature, sustainability, or technology. It can be combined with neutral colors like whites, grays, and beiges to create a balanced and professional look. This color can also be incorporated into data visualizations, such as charts and graphs, to highlight specific data points related to environmental impact or resource management. Because of its darker nature, it's advisable to use this color sparingly to maintain visual appeal and usability.
Interior Design
In interior design, Firefly (#072D2E) can be used as an accent color in rooms to create a calming and sophisticated atmosphere. Consider incorporating it into elements such as cushions, curtains, or wall art in spaces like living rooms or bedrooms. It works well with natural materials like wood, stone, and linen, which enhance its organic feel. The color can also be used in bathrooms to evoke a spa-like ambiance, especially when paired with light-colored tiles and metallic fixtures. Balance it with lighter colors to avoid overwhelming the space.
Branding
Firefly (#072D2E) can be used for branding that seeks to convey themes of nature, tranquility, or technology. For instance, eco-friendly products or tech startups could use this color in their logos, websites, and marketing materials to evoke trust and innovation. When using this color in branding, it should be paired with a complementary color and a strong, readable font to ensure that the message is effectively communicated. This color also helps to create a distinctive and memorable brand identity.