Bottle Green
General Information About #072D27
The hexadecimal color code #072D27 represents a dark shade of green, often referred to as "Bottle Green." It is composed of 2.7% red, 17.6% green, and 15.3% blue. In the RGB color space, it has values of R:7, G:45, B:39. In the CMYK color space, it is composed of C:84.4, M:0, Y:13.3, K:82.4. Bottle green is often associated with nature, tranquility, and sophistication. This color is best suited for applications where a sense of calmness and stability is desired. Due to its darkness, it is recommended to pair it with lighter colors to ensure sufficient contrast and readability.
The color #072D27, a deep shade of bottle green, presents accessibility challenges, particularly for users with visual impairments. Its low luminance value of 3.9 makes it difficult to distinguish from darker backgrounds, posing readability issues for text. To ensure accessibility, it's crucial to use #072D27 with high-contrast foreground colors like white or very light shades of yellow or gray. The contrast ratio should ideally meet WCAG guidelines (at least 4.5:1 for normal text and 3:1 for large text). Avoid pairing it with similar dark tones or colors with low saturation. Consider using a color contrast checker to verify compliance. For interactive elements, ensure sufficient visual cues beyond color alone, such as borders or icons, to aid recognition for colorblind users.
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Applications
Web Design
Bottle green, symbolized by the hex code #072D27, can be used in web design to evoke feelings of nature, growth, and tranquility. It is best suited for websites promoting eco-friendly products, organic food, or outdoor activities. When incorporated as a background color, it should be paired with lighter text for readability. As an accent color, bottle green can highlight essential elements, such as call-to-action buttons or navigation menus. However, care must be taken to ensure sufficient contrast, especially for users with visual impairments. The hue also finds its place in logo design, offering brands a sophisticated yet approachable identity.
Interior Design
In interior design, bottle green creates a sophisticated and calming atmosphere. It is commonly used in living rooms, bedrooms, or studies to establish a connection with nature and promote relaxation. Bottle green works well with natural materials like wood, stone, and linen. When painting walls bottle green, it is best to balance the deep shade with lighter furniture and accessories to prevent the room from feeling too dark. This tone can also be incorporated through textiles, such as curtains, cushions, or rugs. The colour can be used in fashion as well, particularly on dresses or jackets.
Logo Design
This dark green hue is ideal for creating logos for companies that promote environmental sustainability. It communicates growth, health and stability.