English Holly
General Information about #072D17
The hexadecimal color code #072D17 represents a dark shade of green, often associated with nature, growth, and tranquility. In the RGB color model, it is composed of 2.75% red, 17.65% green, and 9.02% blue. This color is commonly referred to as English Holly. Its muted and earthy tone makes it suitable for designs that aim to convey stability, reliability, and a connection to the environment. It is often used in branding for companies that want to project an image of being environmentally conscious or grounded in nature. The color can also be used in interior design to create a calming and relaxing atmosphere, especially when paired with lighter, more natural tones. Its CMYK values are 84.53% cyan, 0% magenta, 48.04% yellow, and 82.35% black.
The color #072D17, a dark shade of green, presents significant accessibility challenges, particularly concerning color contrast. When used as text against a white or light-colored background, it may fail to meet the minimum contrast ratio recommended by WCAG (Web Content Accessibility Guidelines). This can make it difficult for users with visual impairments, such as low vision or color blindness, to read the text. Therefore, it's crucial to pair this color with much lighter shades to ensure readability. As a background color, ensure text and other foreground elements are sufficiently bright. Careful consideration must be given to its use in interactive elements like buttons or links, where clear visual cues are essential for usability. Providing alternative styling options for users to customize the color scheme can further enhance accessibility.
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Applications
Nature-Related Branding
This deep green evokes feelings of nature and tranquility, making it suitable for websites or branding materials related to environmental organizations, organic food stores, or wellness centers. Its grounding effect can establish trust and convey a sense of responsibility. In interior design, it can be used as an accent color for walls or furniture to create a relaxing and harmonious atmosphere.
Luxury and Sophistication
The color's depth and richness make it ideal for creating elegant and sophisticated designs. It can be used in packaging for luxury products, high-end fashion, or exclusive event invitations. When paired with gold or other metallic accents, it creates a sense of opulence and refinement. Use this as a branding color for companies that want to create a luxurious experience for their customers.
Relaxation Apps and Content
Using the color to create a relaxing and calming environment in digital or physical spaces. For use in meditation apps, spa websites, or relaxation-focused content, the color offers a sense of serenity, helping the mind to relax and reducing feelings of anxiety.