Deep Fir
General Information about Deep Fir
The hex color code #072D08 represents a very dark shade of green, often referred to as Deep Fir. It is composed of 2.7% red, 17.6% green, and 3.1% blue. In the RGB color model, this translates to R:7, G:45, B:8. This color sits firmly in the green spectrum, leaning towards the darker, more subdued end. Due to its low overall brightness, it can appear almost black in certain lighting conditions. Deep Fir evokes a sense of nature, tranquility, and earthiness, similar to the color of evergreen foliage found in dense forests. The color has a very low luminosity and is more suitable to be used with lighter backgrounds.
The color #072D08, also known as Deep Fir, presents significant accessibility challenges, particularly for users with visual impairments. Its very low luminance value (approximately 1.5) means that it provides extremely poor contrast against virtually any background, including both white and black. This makes it difficult to read text or distinguish elements using this color. Web Content Accessibility Guidelines (WCAG) require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Deep Fir falls far short of these recommendations. Therefore, it's crucial to avoid using this color for text, icons, or interactive elements without careful consideration of contrast. Alternatives that provide sufficient contrast should be used to ensure content is accessible to all users. Using color contrast tools is highly recommended to verify compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Background for Nature Websites
Deep Fir can be used as a background color for nature-themed websites or applications. Its dark and earthy tone evokes a sense of forests, tranquility, and natural environments. Consider using it for website headers, footers, or section backgrounds to create a visually appealing and immersive experience for users interested in eco-tourism, environmental conservation, or gardening. However, prioritize accessibility by ensuring sufficient contrast with text and other elements.
Accent Color in Interior Design
In interior design, Deep Fir can be used as an accent color in rooms that aim for a natural and calming ambiance. It can be used for painting a feature wall, choosing upholstery for furniture, or selecting decorative items like cushions and throws. This color works well when paired with lighter neutral colors like beige, cream, or light gray to create a balanced and harmonious space, avoiding a dark or overwhelming atmosphere.
Branding for Sustainable Companies
Deep Fir can be applied in branding for companies related to outdoor activities, forestry, or sustainable products. It inspires trust and organic impressions. However, in logo design it is imperative to test the color for accessibility especially concerning contrast. Therefore, use color contrast tools to test the selected palette of colors.