International Klein Blue

General Information about #072CAD

The hex color #072CAD, also known as International Klein Blue (IKB), is a deep and intense shade of blue that was originally developed by the French artist Yves Klein. Klein sought to create a blue that was as pure and evocative as possible, ultimately collaborating with a chemical company to synthesize a unique ultramarine pigment. This color, patented as IKB, became a signature element of Klein's artistic practice, appearing in numerous paintings, sculptures, and performances. It is intended to represent boundlessness, imagination and spirituality. The color is associated with feelings of depth, stability, and confidence, making it a popular choice for branding and design. Its unique intensity stems from its high concentration of pigment and its matte finish, which maximizes the perception of depth and luminosity. The color is often seen as calming and evokes feelings of trust.

The hex color #072CAD, a deep, saturated blue, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value necessitates careful consideration of contrast ratios when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for readability. For text to be accessible, it should have a contrast ratio of at least 4.5:1 against its background for normal text and 3:1 for large text. Given the darkness of #072CAD, it's essential to pair it with very light colors, such as white (#FFFFFF) or very light shades of gray, to ensure readability. Using online contrast checkers is highly recommended to verify that the chosen color combinations meet accessibility standards. Additionally, avoid using this color as the sole means of conveying information, as colorblind users may not be able to distinguish it effectively. Instead, supplement color cues with text labels, icons, or patterns to ensure inclusivity.

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Applications

• Web Design

  In web design, #072CAD can serve as a primary brand color to evoke feelings of trust, security, and intelligence. It's suitable for websites in the technology, finance, or education sectors. This color can be used for headings, navigation bars, and call-to-action buttons, particularly when paired with a contrasting background color like white or a light yellow. However, be mindful of the accessibility guidelines to avoid making the UI unreadable.

• Fashion

  In fashion, #072CAD can be used to create bold and sophisticated looks. It can be incorporated into dresses, suits, or accessories to add a touch of elegance and mystery. This color works well with both warm and cool tones, making it versatile for various outfit combinations. For example, pairing it with gold accents can create a luxurious feel, while combining it with silver can produce a modern and edgy look. Use it with white to generate a clean and professional image.

• Interior Design

  In interior design, #072CAD can be used as an accent color to create a focal point in a room. It can be applied to walls, furniture, or decorative items to add depth and visual interest. This color works well in living rooms, bedrooms, or offices where a sense of tranquility and sophistication is desired. When using #072CAD in interior design, consider the lighting conditions of the space and choose complementary colors that enhance its appeal.

Complementary color

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