Blue Whale
General Information about #072A4D
The hexadecimal color code #072A4D represents a dark shade of blue, often referred to as "Blue Whale". It is composed of 2.75% red, 16.47% green, and 30.2% blue. In the RGB color model, this translates to (7, 42, 77). In the CMYK color model, it is composed of 90.91% cyan, 45.45% magenta, 0% yellow, and 69.8% black. This color is generally associated with calmness, depth, and stability. Due to its low lightness value, it is often used as a background color or in combination with lighter colors to create contrast and visual interest. The color is most commonly used in webdesign, interiour design and branding.
The hex color #072A4D, also known as Blue Whale, presents certain accessibility challenges, primarily due to its low lightness value. When used as a background color, sufficient contrast with text is crucial for readability, especially for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. This dark blue hue requires light-colored text to meet these standards. Tools like contrast checkers can accurately assess the contrast ratio. Avoid pairing it with mid-tone or dark colors for text or interactive elements, as this would likely fail accessibility requirements. Careful consideration of color combinations is essential to ensure inclusive design.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that provides better contrast for text and other elements, improving accessibility.
- #1e40af
A more vibrant blue that can be used to create a visually appealing design while still maintaining sufficient contrast with lighter elements.
- #334155
A neutral grey to ensure readability when paired with various text colors, which is suitable for backgrounds and text.
Applications
Web Design
In web design, #072A4D can be used as a background color for website headers or footers to create a sense of sophistication and depth. When combined with light text and subtle animations, it can enhance the user experience, giving a professional and modern feel. It works well for websites related to technology, finance, or corporate services, where trust and stability are important. This color is also suitable for creating call-to-action buttons with a bright contrasting color, making them stand out and encouraging user interaction. Careful attention to contrast ratios is essential for accessibility.
Interior Design
In interior design, #072A4D can be used as an accent color for walls or furniture to add a touch of elegance and calmness to a room. This color is particularly effective in bedrooms or living rooms, where a relaxing atmosphere is desired. When combined with warm lighting and soft textures, it creates a cozy and inviting space. It also pairs well with natural materials like wood and stone, enhancing the overall aesthetic. Consider using it for upholstery, curtains, or decorative pillows to complement lighter wall colors and create visual interest.
Branding
For branding, #072A4D is a great color to represent trustworthiness and competence. It is often used in the financial sector for logos and marketing materials. The color can be effectively used in letterheads, business cards and website design. Combining it with a gold or silver accent can increase the feeling of professionalism.