Burnham
General Information about #072A23
The hexadecimal color code #072A23 represents a dark shade of green, often referred to as "Burnham". It is composed of 2.7% red, 16.5% green, and 13.7% blue. In the RGB color space, it has the numerical values (7, 42, 35). In terms of perception, it is a muted color. The color is associated with nature, earth, and stability. It is an excellent choice for designs that need to be calming and trustworthy. Colors like this shade of green are often used in designs related to environmental awareness and healthy living. It is important to consider accessibility guidelines when using it on digital platforms due to the low luminance of the color.
The color #072A23, also known as Burnham, presents accessibility challenges due to its low luminance. Its dark nature means that text rendered in this color on a white background, or vice versa, may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines). These guidelines are crucial for ensuring that web content is accessible to people with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Burnham often falls short of these benchmarks. To improve accessibility, consider using Burnham sparingly or pairing it with much lighter colors to ensure sufficient contrast. Tools are available online to test color contrast ratios and determine if your color choices meet accessibility standards. You can find these by searching for 'color contrast checker'.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of green, this alternative provides a similar aesthetic while offering improved contrast against light backgrounds.
A darker, almost black, green that maintains the richness but offers superior contrast when used as a background color with light text.
Emerald Green has a vivid and vibrant shade of green, making it visually appealing and engaging. It is also associated with nature and growth, giving it a positive and refreshing vibe.
Applications
Website Background for Environmental Organizations
In web design, #072A23 can serve as a subtle background color, evoking a sense of nature and tranquility. It works exceptionally well for websites related to environmental conservation, organic products, or sustainable living. When used for text, it is essential to pair it with a very light color like white or a pale yellow to ensure readability and accessibility. The color can also be incorporated into website elements like buttons and borders to add a touch of sophistication and grounding to the overall design. This color suggests environmental awareness and can be effective at communicating this message to users, strengthening the brand identity.
Accent Color in Interior Design
In interior design, #072A23 can be used to create a calming and grounding atmosphere in a room. It works well as an accent color on walls, furniture, or decorative elements. Pairing it with natural materials like wood and stone can enhance its earthy qualities and create a harmonious and inviting space. It's particularly suitable for bedrooms, living rooms, or studies, where a sense of relaxation and tranquility is desired. The color also lends itself well to nature-themed artwork or plant displays, reinforcing the connection with the natural world.
Fashion Accent Color
In fashion, #072A23 can be incorporated into clothing and accessories to create a sophisticated and understated look. It works particularly well for outerwear, such as jackets and coats, or as a complementary color in patterns and prints. It can be paired with other neutral colors like beige, brown, or gray, or with brighter accent colors like gold or copper for a touch of elegance. The color lends itself well to both casual and formal attire, making it a versatile choice for a variety of occasions. Accessorizing with jewelry made from natural materials will reinforce an eco-friendly vibe.