Downriver
General Information about #072857
The hex color #072857, also referred to as "Downriver," is a dark shade of blue, leaning towards a navy or deep indigo hue. It is composed of 2.7% red, 15.7% green, and 34.1% blue. In the RGB color model, it is represented as (7, 40, 87). This color evokes feelings of stability, trust, and professionalism. Due to its low lightness value, it appears quite dark and is often used in designs where a sense of depth and sophistication is desired. In the HSL color space, its hue is 213 degrees, its saturation is 85.4%, and its lightness is 18.4%. This color is often used to represent corporate themes or conservative brands. The color is often seen as calming and reliable, which can be great when attempting to convey that message.
The hex color #072857, also known as Downriver, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Due to its dark nature, #072857 will likely fail to meet these ratios with many common text colors. Therefore, it is crucial to use contrast checking tools to verify that the chosen text color provides adequate readability for users, including those with visual impairments. Consideration should also be given to users with cognitive disabilities who may benefit from higher contrast levels. Thoughtful application of this color, coupled with careful text color selection, is necessary to create an inclusive and accessible design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #072857 can be effectively used for website headers, footers, or sidebars to create a sophisticated and professional look. It pairs well with lighter shades of blue or contrasting colors like yellow or orange for call-to-action buttons. However, be cautious when using it as a background for large blocks of text due to potential readability issues. Ensure adequate contrast by using light-colored text or by using it for smaller accents.
Interior Design
In interior design, Downriver can be used as an accent wall color in offices or living rooms to create a calming and professional atmosphere. It can be paired with light grey or beige furniture and metallic accents for a modern aesthetic. It is also a good option for upholstery, providing a durable and stain-resistant choice for sofas and chairs.
Fashion
In fashion, #072857 can be incorporated into formal wear, such as suits or dresses, to convey sophistication and elegance. It can be paired with silver or gold accessories for a classic look. It is also a good choice for outerwear, such as coats or jackets, providing a versatile and stylish option for everyday wear. Considering the dark nature of the color, it works best for fall and winter collections.