Downriver
General Information
The hex color #072856, often referred to as "Downriver," is a deep, dark shade of blue. In the RGB color model, it consists of 7 red, 40 green, and 86 blue. It is commonly used to evoke feelings of trust, stability, and sophistication. Colors similar to #072856 can be found in corporate branding, particularly within the financial and technological sectors. Its hex code translates to RGB values of (7, 40, 86), indicating a strong emphasis on the blue component. This color is versatile and can be used in various design applications, from web development to interior design, and evokes a sense of depth and calmness. The color is part of the blue color family, but due to its high concentration of blue, it appears more saturated and intense.
The color #072856, also known as Downriver, presents certain accessibility considerations, especially in web design. Its dark nature results in a low contrast ratio when paired with other dark colors, which can hinder readability for users with visual impairments. To ensure accessibility, it's crucial to use it with sufficiently light text or background colors. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for larger text (as per WCAG guidelines). Employing tools that assess color contrast can help web developers identify and rectify any accessibility issues. Proper use of ARIA attributes and semantic HTML can further enhance the accessibility of content using this color.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade that offers improved contrast while maintaining a similar deep blue aesthetic.
- #3b82f6
A more vibrant blue that can be used for accents and highlights, providing better visibility.
- #2e4f9b
Provides a balance between darkness and vibrancy, improving readability in web design.
Applications
Interior Design
Downriver (#072856) can create a sophisticated and calming atmosphere. It is well suited for bedrooms or living rooms, especially when paired with lighter, contrasting colors like off-white or light gray. The deep blue can also be used in smaller doses as an accent color to add depth and visual interest to a space. Consider using it for upholstery, throw pillows, or artwork to achieve a balanced and elegant look. Metallic accents, such as gold or silver, can complement this color beautifully, enhancing its luxurious feel.
Web Development
In web development, #072856 can be used for headers, navigation bars, and other design elements to create a professional and trustworthy aesthetic. It is often used in the financial and technology industries to convey stability and reliability. This color works well as a background color for sections with important information, drawing the user's attention. It is crucial to ensure sufficient contrast with the text and other elements on the page to maintain accessibility and readability. Pair it with lighter shades of blue or complementary colors for a balanced design.
Fashion
Downriver can be an excellent choice for evening wear or formal attire. Its deep, rich hue is reminiscent of the night sky, lending an air of sophistication and elegance. It can be used for dresses, suits, or accessories such as scarves or ties. Pair it with metallic jewelry or accessories to enhance its luxurious feel. For a more casual look, it can be combined with lighter denim or cotton fabrics. This color complements a wide range of skin tones, making it a versatile choice for various fashion applications.