Blue Whale
About Hex Color #072840
The hexadecimal color #072840, also known as 'Blue Whale', is a dark shade of blue, categorized within the blue color family. It possesses a low saturation and brightness, contributing to its somber and serious tone. In the RGB color model, it is composed of 2.75% red, 15.69% green, and 25.1% blue. This particular blend results in a color that is often associated with depth, stability, and professionalism. The Blue Whale color finds applications in various design contexts, ranging from corporate branding to website design, where a sense of reliability and trustworthiness is desired. It's crucial to note that due to its low luminance, this color should be used carefully, especially regarding text and readability considerations.
The color #072840, a deep, dark blue, presents significant accessibility challenges, especially in web design. Its extremely low luminance value makes it unsuitable as a primary text color on a white or light background. To ensure readability and accessibility, it's imperative to use it with a very light color for text or interactive elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. When using #072840 for backgrounds, ensure all foreground elements meet these contrast requirements. Consider providing alternative high-contrast themes or allowing users to customize colors to accommodate those with visual impairments. Careful consideration of color blindness is also crucial; avoid using color alone to convey important information.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
In web design, #072840 can be used for website headers or footers to create a sophisticated and professional look. Its dark hue provides a strong visual anchor, grounding the design. However, it should be paired with lighter text colors to ensure readability. For instance, using a white or light gray text color would create a clear contrast. Additionally, consider employing this color for non-essential decorative elements like borders or accents to maintain accessibility without compromising aesthetics. Be cautious about using it extensively in large blocks of text due to potential readability issues. Appropriate spacing and font sizes are also crucial factors to keep in mind for enhanced user experience.
Interior Design Accent Wall
In interior design, #072840 can be used to create a calming and sophisticated atmosphere in a bedroom or study. It works particularly well as an accent wall color, providing a focal point without overwhelming the space. Pair it with lighter, neutral colors for the remaining walls and furnishings to balance the darkness. Incorporate natural elements like wood and plants to add warmth and texture. Consider using metallic accents like gold or brass to enhance the richness of the color. Ensure adequate lighting to prevent the space from feeling too dark or claustrophobic. The use of textured fabrics can also add depth and visual interest.
Logo Design
In the realm of branding, #072840 can be incorporated into logo design to convey reliability and trustworthiness. This color evokes a sense of stability and expertise, making it suitable for financial institutions or consulting firms. When utilizing #072840 in a logo, it's crucial to ensure that the accompanying typography is easily legible and that the overall design is balanced. Consider utilizing lighter accent colors to draw the eye and complement the dark blue. This color can also be used for background elements to create a sleek and professional appearance. However, it should be tested across diverse media to ensure it renders correctly. Furthermore, the brand identity needs to reflect the values and culture.