Persian Blue

#0727DF

General Information about Persian Blue

The color #0727DF, also known as Persian Blue, is a vibrant and deep shade of blue within the blue color family. It is composed of 2.7% red, 15.3% green, and 87.5% blue. In the RGB color model, it is represented as (7, 39, 223). In the HSV color model, its hue is 221.7 degrees, saturation is 96.9%, and value is 87.5%. Persian Blue evokes feelings of royalty, depth, and sophistication. It is often associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. This color, known for its intensity and brilliance, has been historically used in art, particularly in Persian pottery and tilework, hence the name. In modern usage, it is frequently used in graphic design, web design, and branding to convey a sense of reliability and professionalism.

The hex color #0727df, also known as Persian Blue, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of 10 results in very poor contrast against white backgrounds, failing WCAG standards for normal text (4.5:1) and large text (3:1). Using this color for text or important UI elements against a white or light background is strongly discouraged. To improve accessibility, consider using a much lighter color for the background, or use #0727df sparingly for decorative elements only. A contrast checker tool can assist in verifying sufficient contrast ratios. Alternative color combinations that meet accessibility standards include pairing a light color like #ffffff with a dark color such as #000000, or a lighter shade of blue with a darker, contrasting background.

Shades

Digital Color Formats

RGB
7 39 223
RGB7 39 223
Red
Green
Blue
HSL
231.11deg 93.91% 45.1%
231.1193.9145.1HSL
Hue
Saturation
Lightness
HWB
231.11deg 2.75% 12.55%
231.112.7512.55HWB
Hue
Whiteness
Blackness
hex#0727DF
rgb7 39 223
hsl231.11deg 93.91% 45.1%
cmyk96.86% 82.51% 0% 12.55%
hwb231.11deg 2.75% 12.55%
xyz-d650.14 0.07 0.7
oklch0.4345 0.2655 264.73
oklab0.4345 -0.02 -0.26
CMYK
96.86% 82.51% 0% 12.55%
96.8682.51012.55CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.14 0.07 0.7
0.140.070.7XYZ
X
Y
Z
OKLCH
0.4345 0.2655 264.73
0.43450.2655264.73LCH
Lightness
Chroma
Hue
OKLAB
0.4345 -0.02 -0.26
0.4345-0.02-0.26LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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