Downriver
General Information about #072757
The hexadecimal color code #072757 represents a dark shade of blue, often referred to as "Downriver". In the RGB color model, it is composed of 2.75% red, 15.29% green, and 34.12% blue. This color is commonly associated with feelings of depth, stability, and trustworthiness. In color psychology, dark blues are often used to evoke a sense of calm and security. It is a versatile color that can be used in various applications, from web design to interior decorating. Understanding its composition helps designers and artists to effectively use it in their projects to achieve a desired mood and aesthetic.
The hex color #072757, a deep, dark blue, presents significant accessibility challenges, particularly concerning color contrast. When used as a background, text needs to be carefully chosen to ensure readability. A light color like white or a very pale yellow would be necessary to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. Using a color contrast checker is highly recommended to verify compliance. Given its darkness, avoid pairing it with other dark colors, as this will create an illegible user experience. Larger text sizes have more leeway, but even then, careful consideration is paramount. In situations where this color is crucial for branding, consider employing it strategically, such as in logos or decorative elements, while ensuring sufficient contrast for interactive elements and essential content.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #072757 can be used for website headers or navigation bars to create a sense of professionalism and trust. Because it is a dark color, you should use contrasting colors such as whites and light grays for the text and elements on the header. Its depth adds sophistication. The color is suitable for financial sites as the blue relates to trust. It can also be used for technology sites. Because it's dark, don't overuse it in the page and make sure you use adequate padding between elements for a modern look. For a background color, use a very light shade of the color or use white to create a stronger contrast. Dark blue can also be used in charts and infographics.
Interior Design
In interior design, #072757 is suitable for creating accent walls or for furniture pieces to add a touch of elegance and tranquility to a space. This color is best used in spaces with ample natural light. Pair it with lighter neutral colors for walls and flooring to create balance. It can be used in the bedroom to evoke a sense of calmness. Incorporate metallic accents like gold or silver to enhance its luxurious feel. You can also use this for home office spaces. In summary, don't overuse it but rather use it as an accent to create a sophisticated look.
Fashion
In fashion, #072757 can be used in evening wear or formal attire to convey a sense of understated elegance and sophistication. It can be used on items such as dresses, suits, and formal blouses. Pair it with silver or gold accessories for a luxurious look. It can also be incorporated into casual wear in items such as sweaters, jackets and scarves. Because the color is dark, consider matching it with lighter neutrals to achieve an attractive contrast. In menswear, consider it for suits or blazers paired with a white dress shirt and black shoes.