Downriver
General Information about #072756
The hexadecimal color code #072756, also known as Downriver, is a dark shade of blue. It is composed of 2.75% red, 15.29% green, and 33.73% blue. In the RGB color space, it consists of 7 red, 39 green, and 86 blue. In terms of additive mixing, this color is created by combining small amounts of red and green with a significant amount of blue light. This dark shade of blue is often associated with feelings of calmness, stability, and sophistication. The color code can be used in various applications like web design, graphic design and interior design to create a sleek and professional look.
The hex color #072756, also known as Downriver, presents significant accessibility challenges due to its very dark nature. Its low luminance value means it offers very poor contrast against typical light backgrounds like white (#FFFFFF). This poor contrast makes text and other elements difficult to read for users with visual impairments, including those with low vision or color blindness. To improve accessibility, it's crucial to pair this color with much lighter foreground colors, ensuring a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to ensure readability for a wide range of users. Avoid using this color for critical information or interactive elements without careful consideration of contrast.
Shades
Digital Color Formats
Alternative colors
- #1e3a8a
A slightly lighter shade of blue that provides better contrast against white backgrounds, while still maintaining a similar aesthetic.
- #1e40af
A more vibrant blue that can be used as an accent color and provides a stronger visual impact.
- #333333
A neutral gray can provide a safer accessible alternative, ensuring better readability against lighter backgrounds for a broader audience.
Applications
Web Design
In web design, #072756 can be used for website headers or footers to create a sophisticated and professional look. When incorporated thoughtfully, it is a good choice for backgrounds. It's also suitable for highlighting specific website sections and enhancing the overall user experience. It can be incorporated subtly as accents with lighter color schemes, providing visual interest without overpowering the design. It is important to ensure the background is paired with a light-colored text to ensure accessibility.
Fashion
In fashion, Downriver can be incorporated into elegant evening wear or professional attire. The dark blue conveys professionalism and sophistication, suitable for business suits, dresses or accessories. It can also be used as a complementary shade in a range of outfits. It can be matched with gold or silver accessories to create a stylish aesthetic. The subtle color is an excellent choice to express self-confidence.
Interior Design
In interior design, #072756 can be used as an accent color for walls, furniture, or decorative items. It adds a calming and sophisticated element to living rooms, bedrooms, or offices. This color works well in spaces with natural light to enhance the color, creating a warm and inviting atmosphere. It is important to add brighter colors for contrast.