Persian Blue
General Information about Persian Blue
The hex color #0726C3, also known as Persian Blue, is a deep, saturated shade of blue. It belongs to the blue color family, known for its association with calmness, trust, and stability. In the RGB color model, it is composed of 0.03% red, 14.9% green, and 76.47% blue. In the CMYK color model, it consists of 100% cyan, 81% magenta, 0% yellow, and 24% black. This color is often used to evoke feelings of confidence and authority, making it suitable for corporate branding and designs related to technology and finance. It is considered a cool color and can provide a sense of depth and sophistication. Persian Blue can create bold and visually striking designs but needs to be used judiciously.
The hex color #0726c3, also known as Persian Blue, presents significant accessibility challenges, primarily due to its low luminance value. When used as a foreground color against a white background, the contrast ratio is extremely poor, failing to meet WCAG (Web Content Accessibility Guidelines) AA and AAA standards. This means that users with visual impairments, including those with low vision or color blindness, will find it difficult to read text or distinguish elements using this color. To improve accessibility, it's crucial to use a much lighter color for the background or choose a significantly lighter shade of blue or another color altogether for the text or foreground elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for a wide range of users. Tools like contrast checkers can help evaluate and adjust color combinations to meet accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #6495ed
A lighter shade of blue that provides better contrast against white backgrounds, enhancing readability and accessibility.
- #333333
A neutral color that works well with a variety of other colors and provides good contrast for text and user interface elements.
- #a7bed3
A pastel blue that provides a light and airy feel, working well as a background color and provides sufficient contrast when paired with darker text.
Applications
Web Design Highlights
Persian Blue (#0726C3) can be used sparingly in web design to highlight specific interactive elements such as buttons or links. However, it should not be used extensively for large blocks of text or background colors due to accessibility concerns. In user interfaces, it can draw attention to calls to action. It's best paired with lighter, more neutral colors to ensure readability and visual comfort. If the color is a core part of a brands visual identity, you can apply it to graphical elements or icons that are not crucial for understanding the website, such as decoration lines or to add a spot of color within images.
Fashion and Interior Accents
In fashion, Persian Blue can be used as an accent color in clothing or accessories. A small application could be as the main color for logos and corporate identity. The color can give a feeling of trust and stability to the user. In interior design, it can be used in accent walls or decorative items, bringing a sense of depth and sophistication to a room. However, due to its intensity, it's best used in moderation and balanced with lighter, neutral colors to prevent overwhelming the space. Examples are curtains, pillows or small decorations. The application in beauty products is as a shade in eye shadow or nail polish.
Graphic Design for Corporate Identity
In graphic design, Persian Blue can be employed to convey feelings of trust, authority, and stability. It's suitable for designs related to finance, technology, or corporate branding. It can also be used to create visually striking posters or banners, especially when combined with complementary colors. It is often used to make a company look reliable and professional. Be careful when using it for printing as some printers may have difficulties printing this color accurately.