International Klein Blue
About International Klein Blue
International Klein Blue, often abbreviated as IKB, is a deep blue hue first mixed by the French artist Yves Klein. IKB's visual impact comes from its heavy reliance on ultramarine, a pure, highly saturated pigment derived from lapis lazuli. The color's intense purity and vibrancy set it apart, conveying a sense of depth and boundless space. Klein saw this specific blue as representing the cosmos, embodying a freedom from worldly constraints. He registered IKB as a trademark to maintain its unique identity and ensure that it would always be associated with his artistic vision. As a deep, intense, and matte color, it offers a unique sensory experience, inviting the viewer to explore its almost infinite depth.
The color #0726AD, also known as International Klein Blue, presents significant accessibility challenges, particularly regarding contrast. When used as a background, it requires very light text (ideally white or a very pale yellow) to ensure readability. Standard black text is almost impossible to read against this deep blue. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the low luminance of #0726AD, achieving sufficient contrast can be difficult with many common text colors. Web developers should carefully evaluate color combinations using contrast checking tools to ensure compliance. Also avoid using this color for crucial interface elements, unless paired with high contrasting colors. When incorporating this color in visual elements, provide alternative cues (shapes, patterns) to communicate the same information.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, International Klein Blue (#0726AD) can serve as a striking accent color to draw attention to specific elements like buttons or headings, especially when a bold, modern aesthetic is desired. However, caution must be exercised due to its low luminance, making it unsuitable for large blocks of text. As a background, it risks readability issues unless paired with very light text. For beauty products, consider using this color for the packaging to create a high-end, artistic appeal, communicating luxury and exclusivity. In fashion, it is suitable as part of a visually stunning, unforgettable garment.
Artistic Contexts
When utilized in interior design, this unique shade of blue becomes a focal point in modern art galleries or artistic studios. The boldness evokes inspiration and creativity. If used for clothing, this color is perfect for an artist's overall. When used for paintings or other art, this color really stands out and attracts attention. In short, this color is extremely attractive for any use cases related to art.
Marketing and Advertising
This color is perfect for marketing campaigns or promotional materials, where the aim is to capture attention and create a lasting impression. From advertisement to branding, this color can really add a sense of exclusivity and luxury. This color is more commonly seen in tech brands or innovative product launches where creating a memorable brand recognition is important.