Downriver
General Information about #072657
The hex color #072657, often referred to as "Downriver", is a very dark shade of blue that leans towards indigo. It's composed of 2.7% red, 14.9% green, and 34.1% blue. In the RGB color space, it is situated closer to blue than to red or green, giving it a cool and calming presence, though its darkness lends a somber undertone. Due to its low brightness value, using this color requires careful consideration of contrast to ensure readability and accessibility. Its darkness makes it more suitable for backgrounds or accent elements when paired with lighter colors. It can evoke feelings of depth, stability, and sophistication, especially in design applications.
The hex color #072657, also known as Downriver, presents significant accessibility challenges, especially in text-based applications. Its very dark hue results in low contrast against standard light backgrounds, making it difficult for users, particularly those with visual impairments, to read text rendered in this color. To improve accessibility, it is crucial to pair #072657 with very light colors, such as white or very pale yellows, to ensure a contrast ratio that meets WCAG guidelines. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Additionally, avoid using this color for essential UI elements like buttons or links without careful consideration of the surrounding colors and providing alternative cues, such as icons or underlines, to ensure usability for all users. Thorough testing with accessibility evaluation tools is essential to validate that the design meets accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Downriver (#072657) can be used sparingly as an accent color for headers or graphical elements to evoke a sense of depth and sophistication. However, due to its darkness, it's best used against light backgrounds to ensure readability. For instance, a website for a financial institution might use this color for its logo or navigation bar to convey stability and trustworthiness. It should be complemented by lighter, more accessible colors for body text and interactive elements to maintain a user-friendly experience.
Interior Design Accent
In interior design, Downriver can serve as a bold wall color in a study or home library to create a cozy and intimate atmosphere. It pairs well with lighter wood furniture and warm-toned lighting. The dark blue hue can also be used in upholstery for accent chairs or throw pillows to add a touch of elegance to a living room. However, it's important to balance this dark color with lighter elements to prevent the space from feeling too closed in.
Fashion Application
In fashion, Downriver can be incorporated into evening wear or formal attire to convey a sense of understated elegance. A dark blue dress or suit in this shade can be paired with silver or gold accessories for a sophisticated look. Additionally, it can be used as a base color for patterned fabrics, allowing other colors to stand out while maintaining a refined aesthetic. Using this color in small doses can add depth and richness to an outfit.