Downriver
General Information about #072557
#072557, also known as Downriver, is a dark shade of blue with a hint of green. It is a color often associated with depth, stability, and sophistication. In color psychology, dark blues are often linked to trust, intelligence, and authority. This makes it a popular choice for corporate branding and professional settings. The hexadecimal color code #072557 is composed of 2.75% red, 14.51% green and 34.12% blue. In the RGB (red, green, blue) color space, it is obtained by mixing these three primary colors. It can be found in different environments, from branding designs to interior designs, due to its aesthetic appeal and the sense of security it provides.
The hex color #072557, also known as Downriver, presents significant accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text (ideally white or near-white) to ensure readability. According to WCAG guidelines, sufficient contrast is essential for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. #072557 will likely fail these checks with many common text colors. Therefore, using this color for text is strongly discouraged. For buttons and interactive elements, ensure a clear visual distinction between the element and its surroundings to aid users with cognitive disabilities or those who rely on visual cues for navigation. Careful consideration and testing with accessibility tools are crucial when incorporating #072557 into designs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #072557 can serve as a sophisticated background color for headers or footers, especially for sites aiming for a professional or corporate feel. Due to its darkness, it should be paired with very light text to ensure readability and accessibility. It can also be incorporated into data visualizations to represent specific categories or highlight key data points. Use sparingly as an accent color to draw attention to call-to-action buttons or important links. However, always verify contrast ratios to meet accessibility standards and provide an optimal user experience.
Interior Design
#072557 evokes feelings of depth and tranquility in interior design. This makes it a suitable accent color for walls in living rooms or bedrooms, paired with lighter, warmer tones to create a balanced and inviting space. It can also be used in smaller quantities in furniture, such as upholstery or decorative elements, to add a touch of elegance and sophistication. Metallic accents, like gold or silver, complement this color well, enhancing its richness and adding visual interest. It's important to consider the overall lighting in the room when incorporating such a dark color, as it can make the space feel smaller or darker if not properly balanced.
Fashion
#072557 can be used as a base tone to create a formal look for outfits, mainly for evening events, by combining the color with silver accessories. Also, the color can be used to provide a sense of security in the business world, allowing people to trust you and your work. It goes well with many colors, which is why it is easy to match it with other tones.